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BHVR Masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

Background Contrast Effect & the Optimism Bias

BHVR Masterclass 3

Newristics
19 JUN, 2018

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Learn more about how behavioral science and AI are transforming pharma messaging

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Webinars Time : 34 Mins

Turn your HCP segmentation into segment-based messaging

Pharmaceutical Marketing
Blog Time : 45 mins

All you need to know about pharma message testing, in one place

Pharmaceutical Heuristics
Webinars Time : 60 Mins

America's irrational behavior during the Covid pandemic.

Covid 19 Heuristics