Sept 30, 2021
In this Intellus sponsored webinar, Gaurav Kapoor (President, NEWRISTICS) analyzes the reasons for the gaping chasm between segmentation and segmentation-based messaging in the pharma ecosystem and then delves into a fascinating cognitive tool – Decision Heuristic Science that bridges this gap. Learn how customer segments can be successfully activated to deliver personalized messaging that can turbocharge the communications of pharmaceutical brands.