Scottsdale AZ, March 1, 2022
Message testing research has long been an ignored part of market research, with little methodological or technological innovation over the years. Even the most basic needs that market researchers have in message testing have still not been met:
• Still can’t test a lot of messages in one study
• Still can’t get good separation in scores between good/better/best messages
• Still have to ask respondents to explain likes/dislikes
• Still have no way of improving messages as they are tested
Current message testing solutions do not help marketing teams with campaign readiness and there exists an unaddressed gap between what marketing needs vs. what is handed over by market research. For example, while market research delivers top messages, what marketing really needs to execute a campaign is optimal message bundles and story flows for every channel and segment. Consequently, a significant amount of judgment is applied by marketing teams to get to translate market research results into omni-channel, personalized campaigns.
A pioneer in the use of decision heuristics science and AI to improve messaging, Newristics recognized that behavioral science and machine learning algorithms had the potential to transform message testing research. The idea led to the birth of CMO (Choose Message Optimizer), a message testing algorithm that is designed to deliver better campaign readiness out of market research. Built with 3 years of pure R&D, CMO significantly improves campaign readiness by providing the optimal message map for each channel and customer segment, ready for execution.
To demonstrate the power of CMO innovation, a large-scale message testing study was conducted using in-market messaging from a large financial brand (Chase Bank). The study tested over 400 messages across several attributes, with over 1,000 respondents. The messages were tested with consumers in an online survey using the CMO algorithm.
In-market messages from Chase Bank were tested against 100s of alternate articulations that were created using decision heuristics. Winning message bundles were then identified from the survey data using machine learning algorithms. Improvement in messaging from Chase in-market controls vs. new optimized message bundles was measured using preference share analysis. Message bundles for different channels and customer segments were predicted by CMO algorithms.
The results from the study were sensational, with the CMO-optimized message bundles outperforming current in-market messaging across ALL types of campaigns, with increase in preference share ranging between 30% - 50%. The findings of this study are especially powerful because the improvement in messaging campaigns was achieved with ZERO assistance from the Chase marketing team and simply relied on the power of decision heuristics science and AI to optimize messaging.
Learn more about the CMO (Choose Message Optimizer) here.
About Newristics
Newristics is famous for helping brands optimize messaging using a combination of behavioral science and machine learning algorithms. In the past 10 years, Newristics has optimized messaging for 100s of world leading brands generating $100s billions in revenue every year.
Newristics Contact:
Tyler Correll
VP, Client Development
Newristics
Mobile: 760.704.9424
Email: [email protected]
Calendar: https://calendly.com/tcorrell-bsi/30min
Website: www.newristics.com
11 teams participated in the competition and each presented novel and creative behaviorally informed strategies to help maximize vaccine uptake. The competition focused on recommending practical approaches that are usable by officials in local and state governments overseeing the vaccine rollouts, as well as by high-profile social media influencers. The teams were tasked with creating Powerpoint reports, each with 6-8 interesting and innovative strategies to nudge hesitant groups to get vaccinated.
The presentations were made to a panel of behavioral science experts from Newristics, who sat in for the presentations and picked out the top teams.
To see the recommendations by the winning team Click Here
To see recommendation of the 1st Runner-up Click Here
The award is given to prominent consulting and service companies that are front runners in the marketing arena for the Pharmaceutical and Life Sciences Industries. This accolade recognizes Newristics’ cutting-edge messaging solutions, built specifically for the pharmaceutical industry and bolstered by the unique combination of Behavioral Science (the Nobel prize-winning science of how humans make decisions) and powerful Machine Learning algorithms.
Pharma Tech Outlook is a monthly publication that brings forth real world solutions, news and insights into the pharmaceutical and drug development space. The magazine continuously contributes to the transformation of innovation into technologies and services within the Life Sciences sector.
About AiGILE messaging serviceNewristics is famous for helping pharmaceutical brands optimize messaging using a combination of behavioral science and machine learning algorithms. In the past 5 years, Newristics has optimized messaging for 100s of pharma brands, including 1 in 3 launch brands. It's no wonder then that 10/10 top Pharma companies continue to use Newristics to take their messaging from Good to Great!
The first initiative was the Spring Design Challenge 2020–a two-month project where student teams competed in proposing ideas for a real-world business problem. As a part of this project, each team designed a product to better identify the target audience's underlying decision heuristics in qualitative research. After its successful completion, this initiative is slated to become a recurring competition.
The second initiative with MDBS got students immersed in Newristics’ message heuristicization process. Working on this unique process, the students got to apply decision heuristic science to real content with the aim of improving the content fluency and impact. After the advent of Covid-19, students forced into remote learning have had to deal with a diminished learning experience; this partnership with Newristics positively impacted students’ exposure to healthcare and marketing in an applied context while providing Newristics brilliant minds from a premier institution. Four students have been identified for a potential long-term internship and employment upon graduation.
About the MBDS ProgramMBDS is an interdisciplinary program that draws on contemporary theories and research surrounding human behavior and decision-making. Students establish a theoretical, methodological, and quantitative foundation with a set of core courses in behavioral economics, psychology, and social norms, and public policy to model human behavior and at an individual and group level.
Students enhance this foundation by specializing in their desired area with electives available in the Wharton School, Annenberg School for Communication, Penn Law, Perelman School of Medicine, and the School of Policy and Practice. The MBDS program prepares students to diagnose and shape human decision-making in business, public policy, education, and medicine.
Recognizing this often ignored reality that once hired, recent graduates need interpersonal skills, critical thinking and other skills that are harder to capture in a student transcript or resume, Newristics launched CRISP: College Readiness Internship for Summer Program.
CRISP provides internships to students with the aim of giving them a head start in developing the right skills and behaviours that are expected of them as they enter the workforce.
CRISP 2020 was a tremendous success, as Newristics took on 10 summer interns across 3 countries, working remotely during the lockdown. Each intern was assigned a manager, a mentor, a dedicated project to work on and was supported by a group and 1-on-1 training.
Newristics has made the CRISP Playbook available to any organization that may be interested in implementing a similar program. It’s 100% FREE to implement.
About NewristicsNewristics is famous for helping pharmaceutical brands optimize messaging using a combination of behavioral science and machine learning algorithms. In the past 5 years, Newristics has optimized messaging for 100s of pharma brands, including 1 in 3 launch brands. It's no wonder then that 10/10 top Pharma companies continue to use Newristics to take their messaging from Good to Great!
Most charitable organizations lack good messaging, even though it’s critical to their operations. These organizations need good messaging for their fundraising efforts and for advocating their cause. To help them effectively deliver their messages, Newristics does the following:
Newristics' AiGILE service is a marketing automation service that uses a powerful combination of Decision Heuristic Science and AI to significantly improve client messaging.
About NewristicsNewristics is famous for helping pharmaceutical brands optimize messaging using a combination of behavioral science and machine learning algorithms. In the past 5 years, Newristics has optimized messaging for 100s of pharma brands, including 1 in 3 launch brands. It's no wonder then that 10/10 top Pharma companies continue to use Newristics to take their messaging from Good to Great!
This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.