Understand the barriers and bottlenecks which limit desired behaviors of patients and HCPs in the pharmaceutical industry and how messaging boosted by heuristic science can effectively influence any stakeholder audience.

We frequently believe that gut instincts may not be the best source of information for making judgments. Contrary to popular belief, gut instincts can be useful in diagnosing a variety of medical conditions, including cancer detection as its symptoms are not spontaneously generated. If trusted, competent general practitioners' gut intuition can help with the early discovery of cancer, the right and timely application of the medical toolkit, and the improvement in the oncological outcome of cancer patients. Read our blog for more insights on this topic.