An agile solution to take your messaging from good to great!

AiGILE is a marketing automation service designed to
significantly improve your messaging.

AiGILE service
takes your messaging from

Creatively Strong to
Scientifically Perfect.

Heuristics Messaging

Decision Heuristics for Marketing

Used to rewrite messages and make them more persuasive.

Heuristics Messaging Services

Artificial Intelligence

Used to predict message appeal and prioritize the best messages for execution.

Pharma Messaging

Agile Project Management

Used to complete the entire process in 5 days or less.

AiGILE turns the service
model on its head.

A heuristics-based messaging service
so fast and so easy, you'll think it's software!


uses heuristics marketing to your advantage and can significantly improve your

Vis aid
Positioning Statement
Core Claims
Banner Ad
Target Product Profile
Landing Pages
Value Deck
Message Inventory
Print Ad
Retail Signage
Patient Brochure
Scientific Deck
  • Any marketing content
  • Any format
  • Any channel
  • Any target customer

AiGILE creates many alternative versions of your messages by “heuristicizing” them.

Original Message

According to a meta-analysis of studies from 1975 to 2005, the 1-year survival rate of metastatic melanoma was 25%.

Message Using Heuristics in Marketing

A meta analysis of studies spanning 30 years showed that 3 out of 4 metastatic melanoma patients die within 12 months.

Original Message

As you get older, you're at increased risk for Shingles. It doesn't matter how healthy you feel, because age is a risk factor for Shingles. The immune system can weaken as we age, so viruses, like the one that can cause Shingles, can resurface.

Message Using Heuristics in Marketing

As you age, so does your immune system. If you are not protected with new vaccination, the chicken pox virus can flare up and can cause a painful condition called Shingles.

Original Message

60% of Medicare fee-for-service beneficiaries with Heart Failure have one or more admissions annually while 31% have 2 or more admissions.

Message Using Heuristics in Marketing

Every visit to the hospital adds up. 6 out of 10 Medicare fee-for-service Heart Failure patients have one or more admissions per year while a third of patients have 2 or more admissions.


is the first andonly company to

heuristicize messaging and leverage heuristics marketing for customers.


Database of every heuristic discovered in the world (660+).


Only algorithm to map the dominant heuristics in any product category.


Largest team of trained heuristicians in the world.


Largest database of 100,000s of heuristicized messages.

AiGILE uses
Deep Natural Language Understanding (DNLU) algorithms.

Trained on the largest etymological database of 2.7+ million heuristics-based words and phrases.

  • No prep work.
  • No briefings.
  • No background reading.

Just send your messages and receive alternatives in 5 days.

Now that’s easy!
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    Send your messages to NEWRISTICS.

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    Set an alarm for 5 days later.

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    Receive heuristicized messages back.

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    Smile & use in different deliverables.

AiGILE subscriptions cover the entire brand and are ALL-YOU-CAN-USE.

Decision Heuristics Marketing

All Customers

One subscription covers messaging targeted to all customer segments.

Heuristics Marketing

All Channels

One subscription covers messaging delivered through all channels of communication.

Heuristics In Marketing

All Teams

One subscription covers all teams working on the brand, including agency partners.

Aigile Message Software

All Formats

One subscription covers all forms of marketing content, from strategic to executional.

Small Investment. Big ROI.

$ 35,000


Ideal for special projects, one-time messaging campaigns, channel specific messaging, etc.

40% Off!

$ 65,000


Suitable for launch messaging development, minor campaign refresh, market event response messaging, etc.

55% Off!

$ 95,000


Suitable for launch commercial planning, developing inputs for messaging research, major campaign refresh, core message inventory, etc.

70% Off!

$ 125,000


Ideal for ongoing messaging support for brand/multi-channel teams, major campaign development, etc.

AiGILE improves messaging…guaranteed!

AiGILE messaging has been proven superior in 100+ studies.
>$100 bnannual revenue
AiGILE messaging is used by brands generating >$100 billion in annual revenue.
AiGILE messages have proven to be 2-5X better in research and in-market.
200+global brands
Global brands optimize messaging through AiGILE.
0loss rate
AiGILE messaging has never lost to any comparator.
10/10Top pharmaceutical companies
Top 10 pharmaceutical companies consistently use AiGILE for their messaging needs.

Rocket science for messaging?

As close as it gets!

Largest database of heuristics (>660) is searched.


Proprietary algorithm identifies top 10-20 dominant heuristics (DH) for any category.


Team of writers are briefed on identified dominant heuristics and project background.


Team enters into an online portal and heuristicizes messages leveraging exclusive home-grown tools.


Final set of heuristicized messages are packaged and presented.


Master heursitician final scores every message and selects the best 2-4 alternatives.


Machine learning algorithm pre-scores every message written.


8-10 alternatives are written across every dominant heuristics.


A marketing subscription service to mine new insights out of existing research using behavioral science.

Heuristicize me!

Interested in trying AiGILE for free on your brand?

If you can say it in words, AiGILE Messaging can heuristicize it.

Vis aid
Positioning Statement
Core Claims
Banner Ad
Target Product Profile
Landing Pages
Value Deck
Message Inventory
Print Ad
Retail Signage
Patient Brochure
Scientific Deck

Get to know AiGILE Messaging better

What are decision heuristics?

Heuristics are the mental shortcuts that people use to make decisions and simplify problems. Decision heuristics usually involve little thought or effort and are often based on previous experience or intuition. By ignoring some of the information that comes into our brain, either consciously or unconsciously, heuristics allow us to focus on what is most important. Although heuristics can lead to fast decision-making, they can also result in more errors than "rational" decisions, which are based on logic and statistical methods.

What is decision heuristics in marketing?

Heuristics in marketing are used to understand and influence customer decision-making. To create effective marketing campaigns, it is important to understand different heuristics and biases that can influence customer decision-making. Decision heuristics drive customer decisions for every brand and using decision heuristics in marketing and market research allows brand marketers to understand the non-conscious drivers of customer decision making.

Heuristics marketing also allows marketers to change customer decisions through marketing programs that address specific customer heuristics. Heuristics messaging can be used to deliver personalized messages and language that are more likely to nudge customers towards their products. Decision heuristics in marketing can also be used to create compelling promotional offers, acquisition programs, loyalty programs, etc.

What is AiGILE messaging?

AiGILE is an on-demand marketing service designed to significantly improve your brand messaging. The heuristics messaging service is powered by a unique combination of decision heuristics science and AI to take your messaging from “creatively good to significantly perfect”. AiGILE is not a heuristics messaging software. It is a service that works so efficiently and so fast that most customers compare it to software

  • Decision Heuristic Science: Used to rewrite messages and make them more persuasive.
  • Artificial Intelligence: Predict message appeal and prioritize the best messages for execution.

AiGILE message service can be used to power the effectiveness of messaging campaigns against many business objectives:

  • Acquiring customers
  • Deepening customer engagement
  • Enhancing customer loyalty
  • Reducing customer churn
  • Switching or upgrading customers
  • Changing customer behavior

How does AiGILE message work?

AiGILE combines the power of decision heuristics science and AI to make messaging more compelling. Behavioral science is used to “heuristicize” messages so that the language talks to decision heuristics used by the customers. 10-12 alternatives for each message are generated, and then AI is used to pre-score and prioritize the best messages for execution. In just 5 days or less, marketers can have heuristicized messages and leverage heuristic marketing to target customers' decision-making. AiGILE is so easy to use, it’s a no-brainer.

How does AiGILE messaging help in leveraging decision heuristics in marketing?

AiGILE messaging helps in fine-tuning language in messages to address the decision heuristics of the customer. Decision heuristics in marketing help rewrite messages and make them more persuasive.

AiGILE message service is backed by the world’s largest database of 660+ decision heuristics and the supporting literature behind each heuristic. AiGILE message service uses a simulation algorithm to identify the top 20 decision heuristics for any product category and/or customer segment. These heuristics are then used to optimize messages for brands and brand language is fine-tuned to more effectively address the decision heuristics for each category.

AiGILE message service also uses artificial intelligence to score the alternatives it generates and prioritize the best messages for execution. Alternatives are scored based on how persuasive they will be to customers.

What makes AiGILE messaging unique?

AiGILE messaging service takes your messaging from creatively strong to scientifically perfect. Unlike automated copy-generating software platforms, AiGILE is a service, not a heuristics messaging software. Message alternatives are created by experts in decision heuristics science and thoroughly reviewed for brand strategy, customer context, brand tonality and legal permissibility. As a result, AiGILE message service has ZERO waste - it only generates copy alternatives that are better than the original.

Most copy generating softwares do not have the ability to score the copy alternatives they generate. AiGILE uses a message predictor that can analyze the language in a message using heuristics and compare it to a large database of heuristics-based messages created over 10 years. The message predictor allows brand marketers to make faster, cheaper, easier messaging campaign decisions and be agile in their messaging worksteps.

Who can leverage AiGILE messaging?

AiGILE messaging has been used by 100s of global brands who collectively generate >$200 billion in revenue every year. Everyone involved in the brand messaging cycle is a potential user of the AiGILE message service:

  • Brand marketers

  • Multi-channel marketers

  • Digital marketers

  • Segment marketers

  • Market researchers

  • Marketing insights

  • Marketing agencies

What inputs are required to use the AiGILE message?

The service is designed to be so simple to use, that it’s considered a no-brainer by many users. The only input required to use the service is the messaging that a brand team wants to optimize. The brand team does not need to explain the strategy or context behind their messages. They also don’t need to provide guidance on brand tonality or legal approvability. The dominant heuristics needed to be applied to the messages are identified through Newristics’ databases and algorithms and the brand team doesn’t need to provide any customer research either.

Why is AiGILE messaging ideally suited for the pharma industry?

Heuristics marketing is ideally suited for the pharma industry because it is an effective tool to change customer behaviors and nudge them towards desired behaviors. The pharma industry has many customer stakeholders like HCPs, patients, payers, caregivers, pharmacists, NPPAs, advocates, etc. and one has its own messaging requirements.

Messaging in the pharma industry is highly complex and requires communication of detailed medical information to customers. Pharma brands have a limited lifespan and need to recover billions in R&D investment in a short period of <20 years before generics hit the market.

Whether companies are trying to drive disease state awareness, increase market share or change treatment behavior, it can be more effective if done with AiGILE. AiGILE messaging service combines the power of behavioral science, deep learning algorithms, and proprietary databases to optimize messaging for every step in the messaging cycle for Pharma brands.

  1. Dominant heuristic – Predict the heuristics used by all stakeholders (HCPs, Patients & Payers) at every step of the journey without conducting any new market research.

  2. Heuristicize your messaging – Apply heuristics to messaging and create alternatives that are 2-3X more compelling.

  3. Predict Messaging Effectiveness – Leverage machine learning algorithms that can predict scores for messages without testing them in market research.