Mine deep behavioral insights out of past studies, create summary insight decks, etc.
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Apply behavioral science to ongoing surveys, guides, research stimuli, presentation decks, etc.
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Propose behavioral research design options, educate the marketing team, implement best-in-class practices, etc.
Learn moregive you access to a dedicated behavioral research team at Newristics, backed by the best behavioral science platform in pharma
Largest staff trained on the application of behavioral science in pharma
Best pharma behavioral science educational resource
Largest database of heuristics research and heuristics-based content in the world
Deep Learning algorithms trained to simulate customer decision heuristics and biases
Improve sales dialogue script to be tested in qual TDIs
Add behavioral science questions to the segmentation survey
Review the latest brand ATU deck and explain the change in customer behavior vs. the last wave
Run a workshop with the marketing team on the top 10 heuristics for HCPs
Review the latest brand ATU deck and explain the change in customer behavior vs. the last wave
Agile sprints to get behavioral science projects done in days
Always-on service with dozens of market research projects
Annual subscription costs less than the cost of ONE market research study
No hand-holding required - pharma behavioral science experts on staff
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We have a list of frequently asked questions for you
AiGILE Insights is a marketing subscription service that mines new consumer behavior insights from existing market research using behavioral science techniques. It uncovers deep customer insights from past market research studies by focusing on the hidden irrationality of customer behaviors that are typically missed by conventional behavioral research.
Most conventional research is not behavioral research in nature. Typically, researchers ask questions and respondents provide stated answers in traditional market research. The answers respondents provide are taken as truth and researchers rarely challenge the validity and truthfulness of the answers they get from market research.
Behavioral science tells us that humans often don’t know the real reasons they behave the way they do or in many cases, their behaviors are driven by heuristics and biases that they don’t want to admit to. AiGILE Insights is a marketing subscription service that mines new consumer behavior insights from existing market research using behavioral science techniques. It uncovers deep customer insights from past market research studies by focusing on the hidden irrationality of customer behaviors that are typically missed by conventional behavioral research.
AiGILE Insights uncovers solutions to the most common and prominent business problems. It showcases deep consumer behavior insights and provides answers to the toughest key business questions based on behavioral research. For example: What are the biggest obstacles to using a product? Why are customers acting irrationally, and how can this be changed? And more similar.
Simply start by sharing existing market research in any format or kind. Once received, AiGILE Insights determines the heuristics signals via behavior analysis in the research. Lastly, it is combined with the specific heuristics to create a master repository for Deep Behavior Insights (DBIs). Marketers can prioritize the DBIs based on their actionability for message optimization.
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