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Stunning infographics on a variety of topics including message optimization, market research, artificial intelligence, decision heuristics and more.

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Why testing a lot of messages is important for your brand

Understanding the human behind your physician customer

13 Golden Rules of Drug Launch Messaging

Insights from a large-scale analysis of 6,500+ messages from 34 new drugs launched over the past 5 years
Launching a new drug is more complex than ever, with high leadership expectations and little room for failure. Messaging plays a critical role in success, with better messaging enabling brands to defy order of entry and lead the market.read more

Newristics analyzed 6,500+ messages from 34 drug launches over 5 years to identify the 13 Golden Rules for optimizing launch messaging and maximizing HCP preference. These data-backed insights will ,help you:

  • Effectively highlight product differentiators
  • Connect with the human behind the customer
  • Make tough choices on what NOT to say
  • Overcome adoption barriers

Avoid costly missteps and set your launch up for success.

Access the infographic now and unlock the key to better messaging.read less

Understanding the human behind your physician customer

Understanding the human behind your physician customer

The rapidly changing landscape of medicine and how it is impacting the lives of physicians in America
Pharma brands invest millions in understanding HCP behaviors and preferences but often miss the human side of the professionals they’re targeting. Can true customer-centricity be achieved without recognizing the person behind the HCP?

Our data-backed infographic on the Changing Landscape of Physicians in America over the last read more
40 years provides insights into the human aspects of doctors, using data from numerous studies to tell their story.

If your goal is to connect with HCPs not just as professionals, but as people, and create experiences that build trust and loyalty, these insights are invaluable!read less
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Artificial Intelligence in Market Research

16 ways AI is being used in the market research industry and what that means for insights professionals.
The market research industry has undergone a digital transformation of its own over the past decade. Ten years ago, the majority of market research was project-based and was implemented by custom market research providers on behalf of their clients. Today, most clients use “always-on” do-it-yourself market research read more
platforms powered by agile technology, real-time data analytics and cloud computing.

But how well is the market research industry utilizing the latest advances in artificial intelligence and machine learning to shake up the status quo? Compared to some other industries like healthcare and automotive where AI/ML has made tremendous inroads already, the market research industry is still in the early stages of adoption of AI/ML.

In this fascinating infographic, the adoption of AI/ML in market research is explained through the top 16 use cases, organized in increasing levels of AI/ML application. The infographic simplifies a complex landscape and makes it easy for the insights community to learn about all the important use cases of AI/ML in market research. read less
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Why testing a lot of messages is important for your brand

Explore a fundamentally new way to test messages using decision heuristic science and AI
Brands often invest a lot of time with their marketing teams and ad agencies whittling down and refining the number of messages they plan to take into testing. More often than not, they’re left wondering if they might be missing out on a great message.

Whether it is the danger of leaving out potentially winning messages out of a research study read more
or having to compromise on the optimal message bundles and story flow, there are many reasons to adopt the use of Newristics' CMO.

Choose Message Optimizer is the only patented message testing algorithm designed exclusively for pharma messaging and the biggest innovation in message testing in 20+ years.

Look through this infographic to learn why CMO is the perfect way to test your messages in research and optimize your messaging campaign

  • Test hundreds of messages in one survey, eliminating the need to spend weeks prioritizing them.
  • Create and test superior alternatives to your messages, ensuring you find winning messaging campaigns.
  • Produce campaign-ready message storyflows for every customer segment, channel, and market asset, allowing your agency to move directly to execution.
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What does it take to optimize your messaging

Optimize your pharma messaging with the powerful combination of science and algorithms
Bringing carefully optimized messaging campaigns to market is not easy and requires perfection from insights to action - which is why many brands end up settling for messaging that is less than optimal.

Check out this infographic to explore the potential barriers to optimizing every step of the read more
messaging cycle. To overcome these barriers, brands need to leverage the power of science, algorithms, and technology.

Newristics is the preferred message optimization partner of the pharma industry. Combining the power of messaging science and algorithms, Newristics helps pharmaceutical brands bring the best messaging to market.

  1. Message development
  2. Message testing
  3. Message delivery
  4. Message performance measurement
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Message optimization with science and algorithms

Leverage behavioral science and AI to improve your messaging by 2-3X
AiGILE Messaging is a subscription service designed to improve pharma messaging. 100+ market research and in-market studies showed that messaging developed by AiGILE was superior to all other messaging and often resulted in 2-3x improvement.read more
AiGILE uses a combination of behavioral science and AI to improve your pharma messaging.

  • More than 200 pharma brands have used AiGILE Messaging
  • 1 in 3 new drug launches have used AiGILE Messaging
  • Every pharma company in the Top 20 consistently uses AiGILE Messaging


Check out our infographic on why AiGILE is the best marketing investment you can make in your brand. Leverage AiGILE for 100s of use cases and optimize any of your communications under one subscription - Any team. Any content format. Any stakeholder. Any channel.

Every messaging improvement you receive is guaranteed to be better and ready to use. But that's only one reason for you to choose AiGILE. Learn about the seemingly unending ways you can utilize your AiGILE subscription for the most impactful results.read less
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Take your messaging from 80 to 100!

Take your pharma messaging from good to great with decision heuristic science and AI.
All major brands have 80% Good Messaging, but only some brands have messaging that is 100% Great. The difference? Winning brands don’t have better creative agencies, they optimize their messaging using science and algorithms on top of the creative. Check out this infographic to learn about the challenges read more
associated with taking your messaging from 80 to 100.

AiGILE uses a combination of behavioral science and AI to improve your messaging by 2-3X.

  1. Behavioral Science – AiGILE creates many alternatives of your messages by “heuristicizing” the language so that each message talks to your customers’ decision heuristics.
  2. Deep Learning Algorithms – AiGILE uses deep learning algorithms to pre-score all the alternatives generated and prioritizes the best ones for execution.
  3. Agile Technology – Entire messaging campaigns are optimized within 5 days using agile technology and project management tools.


Proven in 100+ studies, AiGILE can improve your messaging by up to 2-3X. Now with Newristics' AiGILE service, you don't need to settle anymore!read less
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Message Testing for the Future of Marketing

Leverage behavioral science and machine learning to test your Pharma messaging
Message testing research needs a major upgrade in the pharmaceutical industry. Choose Message Optimizer (CMO) is the only patented message testing algorithm designed exclusively for pharma messaging and the biggest innovation in message testing in 20+ years.read more


Check out this infographic on why CMO is Faster |Cheaper | Better |Easier than all other message testing methodologies created so far. Designed specifically for pharma message testing, CMO is the only algorithm that uses behavioral science and machine learning to test messages. When tested head-to-head against competitive benchmarks:

  • 100% of CMO projects resulted in improvement vs current messaging.
  • CMO results in a 1.7x increase in preference share.
  • CMO-optimized message bundles are on average 27% more motivating than current messaging vs the leading competitor.


In a meta-analysis of 50+ studies, CMO messaging beat controls 100% of the time and improved messaging effectiveness by an average of 74%.

Whether you are launching a new drug, preparing for an LCM event, or just refreshing your messaging, one CMO study can replace multiple rounds of qual and quant research, saving $100,000+ and 13 weeks on average. Click here to explore CMO! read less

Learn more about how behavioral science and AI are transforming pharma messaging

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Special Reports Time : 34 Mins

Optimize every second of your DTC ad with behavioral science

Pharmaceutical Heuristics
Blog Posts Time : 25 mins

Discover recent research on the Dunning Kruger Effect, exposing confidence-competence gaps

Pharmaceutical Heuristics
Video Time : 32 Mins

How Numerosity Effect and Ambiguity Aversion are used in pharma marketing campaigns

Pharmaceutical Heuristics