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BHVR Masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

Compromaxing & the Framing Effect

BHVR Masterclass 6

Newristics
18 SEP, 2018

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Learn more about how behavioral science and AI are transforming pharma messaging

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Video Time : 30 Mins

How Compromaxing and Framing Effect are used in pharma marketing campaigns

Pharmaceutical Heuristics
Case Studies Time : 15 Mins

How Newristics' ADCEPT for OTC analgesic outperformed all previous brand ads

Pharmaceutical Market Research
Video Time : 33 Mins

Salience Effect and Incremental Decision-Making in Pharma Marketing

Pharmaceutical Heuristics