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BHVR Masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

Ratio-Preference Bias & Social proof

BHVR Masterclass 7

Newristics
23 OCT, 2018

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Learn more about how behavioral science and AI are transforming pharma messaging

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Video Time : 30 Mins

How Background Contrast Effect and Optimism Bias are used in pharma marketing campaigns

Pharmaceutical Heuristics
Video Time : 34 Mins

How Peak End Rule and Rule of Consistency are used in pharma marketing campaigns

Pharmaceutical Heuristics
Infographics Time : 7 Mins

Optimize brand messaging with science, algorithms, and technology

Message Optimization Market Research