In a one-of-its-kind report, Newristics presents 16 AHA! insights revealing hidden behaviors of HCPs and patients across over a dozen disease states.

Whether you’ve worked in these areas or not, you’ll immediately grasp the deep psychology behind each insight. Download your copy to explore 16 AHA! insights that showcase the power of behavioral science in market research.read less

essential to activate segment-based messaging: DECISION HEURISTICS.

In this exclusive report, Gaurav Kapoor (President, NEWRISTICS) outlines the barriers pharma brands face in bridging the gap between customer segmentation and segment-based messaging. Take a closer look at how Decision Heuristics Science can serve as a unifying tool to help pharma brands activate customer segments with personalized messaging, using the specific decision heuristics of each segment.read less

strategies that pharma marketers can use right away to maximize the effectiveness of their NPP campaigns.

• Learn how to leverage AI tools to quickly convert your unused HCP segmentation into segment-based NPP messaging.
• Become an expert on how behavioral science can make NPP messaging 2-5X effective.
• Go from 0 to 60 on how machine learning algorithms can turbocharge omnichannel messaging.

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16,000+ pharma messages in market research. The extensive meta-analysis of pharma messages tested in 75+ quantitative market research studies with HCPs and patients busts myths on what drives the appeal of messages in market research.

The report explores various messaging hypotheses, such as the impact of data, message length, brand name inclusion, emotion, customer centricity, comparative messaging, superlative language, reference sources, statement vs. question phrasing, and readability.

If you want to optimize your brand messaging, this data-backed report is a must-read. It will provide you with immediate next steps on how to optimize your brand messaging. Guaranteed!read less

channels and audiences. Is market research delivering what pharma marketers need? Can innovative research make drug launches more successful?

Learn how behavioral science and AI can elevate market research and improve launch readiness in this Newristics Special Report.

• Improve message effectiveness with persuasion science before conducting research.
• Increase chances of finding a breakthrough storyflow by testing hundreds of messages in one survey, exploring billions of possibilities.
• Choose the best launch messages with better separation in scores between good, better, and best.
• Customize the optimal story flow for each channel and customer segment for maximum impact.
• Discover campaign refresh messages for 6-12 months post-launch. Download the report now!

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traditional ad testing methods such as Millward Brown Link and IPSOS ASI can evaluate the effectiveness of DTC ads using decision heuristics science.

Newristics brings you an exclusive report featuring a decision heuristics science analysis of 5 leading DTC ads. Each ad was examined frame-by-frame for the visual and verbal communication strategies used to address the decision heuristics of target patients.

Get your report now - it will help you to see winning DTC ads in a whole new light and get ideas on how you can optimize your DTC ad using decision heuristics science.read less

natural infection or vaccination. After months of tireless effort, now that the vaccine has become a reality, we still find people hesitant to vaccinate. This Special Report developed by Newristics, tracks the reasons behind America’s hesitancy to vaccinate and gets prescriptive in recommending strategies at various levels, using behavioral science as a tool to maximize compliance.read less

Newristics utilizes the Nobel prize-winning field of Decision Heuristic Science to explain how we got here and what can be done to reverse this crisis and its crippling effects.read less