Newristics
19 Feb, 2024
Do pharma brands really know what kinds of messages are preferred by HCPs and patients, or do they subscribe to industry myths that just get passed around?
This Newristics Special Report covers 11 important lessons learned from testing 16,000+ pharma messages in market research. The extensive meta-analysis of pharma messages tested in 75+ quantitative market research studies with HCPs and patients busts myths on what drives the appeal of messages in market research.
The report explores various messaging hypotheses, such as the impact of data, message length, brand name inclusion, emotion, customer centricity, comparative messaging, superlative language, reference sources, statement vs. question phrasing, and readability.
If you want to optimize your brand messaging, this data-backed report is a must-read. It will provide you with immediate next steps on how to optimize your brand messaging. Guaranteed!