Heuristic Hacks

Go from 0 to 60 on any decision heuristic in a less than 2 mins. How does it influence decisions? Why do we use it? How can we apply it to messaging? Learn from both academic and real-world research on heuristics in a simple, easy-to-understand way.

Traverse the intricate ecosystem of the top 100 heuristics and biases through this one-of-a-kind visual exploration tool. See how heuristics are connected to one another and learn more about each of them through a fun, interactive interface – replete with fun illustrations and examples.

Get heuristic insights behind news stories, journal articles, op-ed pieces and more. It's a new way to understand what you read on the internet, explained with the power of decision heuristics science.