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Message Performance scorecard
KRISTL - Message Performance

Messaging Performance Scorecard (MPS)

The first and only 100% AI solution to benchmark messaging performance of all brands in a category.

  • Messages for your brand are scored vs competitors.

  • Messages for every brand are compared to the largest heuristics-based messaging database in the world.

  • Messages for every brand are evaluated against category decision drivers.

Message Scorecard

KRISTL uses behavioral science and artificial intelligence to score messaging for all brands in a category and create a message performance scorecard.

Can machines really give you an insight into your message performance?

Not unless they are trained with the best data and algorithms.

Message Performance Testing
Message Performance
What did KRISTL say to ATUs and Message Recall Studies?

Ok, Boomer!

KRISTL provides a message performance scorecard for brands dividing them into Tiers 1-4 based on their predicted effectiveness

Compare your messages to direct competitors and to an industry normative database.

KRISTL message performance scorecard
Pharma marketing message performance checker
  • Legend
  • Tier 1
  • Tier 2
  • Tier 3
  • Tier 4

KRISTL analyzes how well each brand’s messaging is delivering against the dominant heuristics (DH) of the product category and identifies heuristic gaps in your messaging.

KRISTL pharma message performance

KRISTL can be used for ad-hoc or recurring performance assessments.

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Ad-hoc Assessment

Suitable for categories with few competitors and with low message refresh frequency.

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Recurring Assessments

Suitable for active categories with many competitors and frequent messaging updates.

KRISTL can be used for omni-channel Messaging Performance assessment.

Messages flowing through any channel can be included in the scorecard.

KRISTL pharma message performance scorecard

KRISTL is more than a benchmarking solution.
It even improves your messages.

KRISTL helps In Improving Your Messages
  • Messages written to non-dominant heuristics are replaced.
  • Underperforming messages are heuristicized and improved messages are provided.
  • Messages gaps are filled with new messages.

KRISTL has everything you want in a message performance scorecard type product.

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FAST

AI replaces market research or in-market tracking.

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COMPREHENSIVE

Score all your messages, not just a sample.

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EASY

Just email messages for you and your competitors.

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COST

Low cost,
high ROI.

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PRESCRIPTIVE

Not only measure, but improve messaging.

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First and Only artificial intelligence solution to create a message performance scorecard.

KRISTL - create a message performance scorecard

Get to know Newristics better

Is it possible to predict the effectiveness of marketing messages?

The effectiveness of marketing machines can be predicted with modern Artificial Intelligence (AI) and Machine Learning (ML) tools. KRISTL uses behavioral science and artificial intelligence to score messaging for all brands in a category and create a message performance scorecard. However, you must know that you can predict the message performance only when they are trained with the best data and algorithms integration….. KRISTL is built with a simulation algorithm, a normative database of 1000+ heuristics-based messaging, and DNLU algorithms that analyze heuristics embedded in language.

What is the importance of measuring message performance?

Measuring message performance brings a new perspective and insight to the messages. With these insights, you can improve the effectiveness of your content. Consequently, it attracts and brings in more desired results with the message marketing strategies. Improved message marketing means improved branding and better brand positioning.

What is KRISTL by Newristics?

KRISTL is the one and only tool developed by Newristics based on AI and ML technologies that help analyze and measure message performance. It analyses how well each brand message is delivered against the dominant heuristics of the product category. The tool identifies the heuristics gap in your message marketing strategies. KRISTL is used for ad hoc and recurring message performance testing; and also for channel message performance assessment.

What is a Message performance scorecard?

Message Performance Scorecard is the score given to each message for all the brands in a category based on behavioral science and Artificial Intelligence.

How are messages scored in the Message Performance Scorecard?

Message Scoring means measuring the message performance - dividing them into four tiers based on their predicted effectiveness in marketing. A quick message scoring gives an overview of the messages of your direct competitors and insight into an industry normative database. When you employ KRISTL, your messages undergo message performance testing. It judges how well the message is performing to provide a message scorecard.

How does a Message Scorecard help you to optimize messages?

When you have the Message Scorecard for the brand with you, you understand and analyze the different messages employed for marketing strategies. As the marketer gains learning of the message improvement, they optimize messages to improve message performance for the brand.

Why do we need a scorecard to test message performance?

Besides overall assessment, the Message Scorecard benefits brands to optimize their messages and improve message performance.

  • Messages written to non-dominant heuristics are replaced.
  • Underperforming messages are heuristicized and improved messages are provided.
  • Message gaps are filled with new messages.

How does KRISTL deliver an AI-based message scorecard?

KRISTL delivers an AI-based message scorecard inclusive of all messages flowing through any channel. KRISTL scores messaging for all brands and divides them into Tiers 1-4 based on their predicted effectiveness. It predicts the dominant heuristics in the given product category. The DNLU (Deep Natural language Understanding) algorithms help analyze heuristics embedded in the language to measure message performance.

  • Messages for your brand are scored vs competitors.
  • Messages for every brand are compared to the largest heuristics-based messaging database in the world.
  • Messages for every brand are evaluated against category decision drivers.