The first and only 100% AI solution to benchmark messaging performance of all brands in a category.
Messages for your brand are scored vs competitors.
Messages for every brand are compared to the largest heuristics-based messaging database in the world.
Messages for every brand are evaluated against category decision drivers.
KRISTL uses behavioral science and artificial intelligence to score messaging for all brands in a category and create a message performance scorecard.
Compare your messages to direct competitors and to an industry normative database.
KRISTL analyzes how well each brand’s messaging is delivering against the dominant heuristics (DH) of the product category and identifies heuristic gaps in your messaging.
Ad-hoc Assessment
Suitable for categories with few competitors and with low message refresh frequency.
Recurring Assessments
Suitable for active categories with many competitors and frequent messaging updates.
Messages flowing through any channel can be included in the scorecard.
FAST
AI replaces market research or in-market tracking.
COMPREHENSIVE
Score all your messages, not just a sample.
EASY
Just email messages for you and your competitors.
COST
Low cost,
high ROI.
PRESCRIPTIVE
Not only measure, but improve messaging.
