KRISTL uses behavioral science and artificial intelligence to score messaging for all brands in a category and create a message performance scorecard.

Measuring message performance brings a new perspective and insight to the messages. With these insights, you can improve the effectiveness of your content. Consequently, it attracts and brings in more desired results with the message marketing strategies. Improved message marketing means improved branding and better brand positioning.

KRISTL is the one and only tool developed by Newristics based on AI and ML technologies that help analyze and measure message performance. It analyses how well each brand message is delivered against the dominant heuristics of the product category. The tool identifies the heuristics gap in your message marketing strategies. KRISTL is used for ad hoc and recurring message performance testing; and also for channel message performance assessment.

Message Performance Scorecard is the score given to each message for all the brands in a category based on behavioral science and Artificial Intelligence.

Message Scoring means measuring the message performance - dividing them into four tiers based on their predicted effectiveness in marketing. A quick message scoring gives an overview of the messages of your direct competitors and insight into an industry normative database. When you employ KRISTL, your messages undergo message performance testing. It judges how well the message is performing to provide a message scorecard.

When you have the Message Scorecard for the brand with you, you understand and analyze the different messages employed for marketing strategies. As the marketer gains learning of the message improvement, they optimize messages to improve message performance for the brand.

Besides overall assessment, the Message Scorecard benefits brands to optimize their messages and improve message performance.

• Messages written to non-dominant heuristics are replaced.
• Underperforming messages are heuristicized and improved messages are provided.
• Message gaps are filled with new messages.

KRISTL delivers an AI-based message scorecard inclusive of all messages flowing through any channel. KRISTL scores messaging for all brands and divides them into Tiers 1-4 based on their predicted effectiveness. It predicts the dominant heuristics in the given product category. The DNLU (Deep Natural language Understanding) algorithms help analyze heuristics embedded in the language to measure message performance.

• Messages for your brand are scored vs competitors.
• Messages for every brand are compared to the largest heuristics-based messaging database in the world.
• Messages for every brand are evaluated against category decision drivers.