Messaging Performance Scorecard (MPS)

The first and only 100% AI solution to benchmark messaging performance of all brands in a category.

Messages for your brand are scored vs competitors.
Messages for every brand are compared to the largest heuristics-based messaging database in the world.
Messages for every brand are evaluated against category decision drivers.

KRISTL uses behavioral science and artificial intelligence to score messaging for all brands in a category and create a message performance scorecard.

Can machines really tell you how well your messages are performing?

Not unless they are trained with the best data and algorithms.

What did KRISTL say to ATUs and Message Recall Studies?

Ok, Boomer!

KRISTL scores messaging for all brands and divides them into Tiers 1-4 based on their predicted effectiveness.

Compare your messages to direct competitors and to an industry normative database.

Legend
Tier 1
Tier 2
Tier 3
Tier 4

KRISTL analyzes how well each brand’s messaging is delivering against the dominant heuristics (DH) of the product category and identifies heuristic gaps in your messaging.