Optimize Pharma GTM communications
Innovative messaging market research
Analyze messaging with algorithms
Source for pharma insights and updates
Pharma's top behavioral science source
The first and only 100% AI solution to benchmark messaging performance of all brands in a category.
Messages for your brand are scored vs competitors.
Messages for every brand are compared to the largest heuristics-based messaging database in the world.
Messages for every brand are evaluated against category decision drivers.
Compare your messages to direct competitors and to an industry normative database.
KRISTL analyzes how well each brand’s messaging is delivering against the dominant heuristics (DH) of the product category and identifies heuristic gaps in your messaging.
Ad-hoc Assessment
Suitable for categories with few competitors and with low message refresh frequency.
Recurring Assessments
Suitable for active categories with many competitors and frequent messaging updates.
Messages flowing through any channel can be included in the scorecard.
FAST
AI replaces market research or in-market tracking.
COMPREHENSIVE
Score all your messages, not just a sample.
EASY
Just email messages for you and your competitors.
COST
Low cost,
high ROI.
PRESCRIPTIVE
Not only measure, but improve messaging.
The effectiveness of marketing machines can be predicted with modern Artificial Intelligence (AI) and Machine Learning (ML) tools. KRISTL uses behavioral science and artificial intelligence to score messaging for all brands in a category and create a message performance scorecard. However, you must know that you can predict the message performance only when they are trained with the best data and algorithms integration….. KRISTL is built with a simulation algorithm, a normative database of 1000+ heuristics-based messaging, and DNLU algorithms that analyze heuristics embedded in language.
Measuring message performance brings a new perspective and insight to the messages. With these insights, you can improve the effectiveness of your content. Consequently, it attracts and brings in more desired results with the message marketing strategies. Improved message marketing means improved branding and better brand positioning.
KRISTL is the one and only tool developed by Newristics based on AI and ML technologies that help analyze and measure message performance. It analyses how well each brand message is delivered against the dominant heuristics of the product category. The tool identifies the heuristics gap in your message marketing strategies. KRISTL is used for ad hoc and recurring message performance testing; and also for channel message performance assessment.
Message Performance Scorecard is the score given to each message for all the brands in a category based on behavioral science and Artificial Intelligence.
Message Scoring means measuring the message performance - dividing them into four tiers based on their predicted effectiveness in marketing. A quick message scoring gives an overview of the messages of your direct competitors and insight into an industry normative database. When you employ KRISTL, your messages undergo message performance testing. It judges how well the message is performing to provide a message scorecard.
When you have the Message Scorecard for the brand with you, you understand and analyze the different messages employed for marketing strategies. As the marketer gains learning of the message improvement, they optimize messages to improve message performance for the brand.
Besides overall assessment, the Message Scorecard benefits brands to optimize their messages and improve message performance.
KRISTL delivers an AI-based message scorecard inclusive of all messages flowing through any channel. KRISTL scores messaging for all brands and divides them into Tiers 1-4 based on their predicted effectiveness. It predicts the dominant heuristics in the given product category. The DNLU (Deep Natural language Understanding) algorithms help analyze heuristics embedded in the language to measure message performance.
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