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BHVR Masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

Rule of Consistency & Peak End Rule

BHVR Masterclass 1

Newristics
04 APR, 2019

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Learn more about how behavioral science and AI are transforming pharma messaging

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Webinars Time : 34 Mins

Turn your HCP segmentation into segment-based messaging

Pharmaceutical Marketing
Video Time : 33 Mins

Salience Effect and Incremental Decision-Making in Pharma Marketing

Pharmaceutical Heuristics
Whitepapers Time : 25 Mins

A futuristic approach to message testing for pharma companies

Pharmaceutical Market Research