CMP: Choose Message Predictor

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CMP predictively scores messages

No surveys.
No respondents.
No fieldwork.

predictive accuracy vs. primary market research

CMP predicts accurately because of extremely high-quality training inputs & advanced algorithms.

Etymological database of 2.7 million heuristics-based words and phrases.
DNLU – Deep Natural Language Understanding algorithms that analyze heuristics embedded in language.
Research database of 2.4 million respondent choices from past message testing studies.

CMP is an ideal solution for when you are in a message testing pickle!

Not enough time to conduct primary market research?
Short on market research budgets?
Need gut check answers, not 100-page research reports?
Can’t recruit enough customers for quant research?
Need to cut down messages for research?

CMP delivers almost everything you get from a quant message testing study.

Message Hierarchy
Message Bundles
Message Substitutions
Message Diagnostics

CMP checks all the boxes on your vendor checklist.

Cost Less than one-third the cost of a quant study.
Reliable Matches primary research 80% of the time.
Fast Get results in days.
Easy Just provide messages to test.

CMP can be customized to your product category and brand by training the algorithms on your data.

Share data from past message testing studies.
CMP is further trained on your custom data to improve predictive accuracy.
CMP is deployed as an easy-to-use message scoring tool for you to use directly.

CMP choose message predictor

The first and only AI solution to “test” messages without conducting any primary market research.

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