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E-Books

Practical guidebooks designed for people interested in upskilling their knowledge of behavioral science applied to marketing, messaging and market research.

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9 Common Mistakes and Pitfalls in Pharma Messaging That Every Brand Team Needs to Avoid

Insights based on analysis of 150,000+ HCP messages across 100+ disease states and 200+ brands!

When it comes to pharma messaging, it’s easy to find guidance on what to do—but there’s no source to tell you what not to do. Even the top brands unknowingly make these costly mistakes in their campaigns.read more

Newristics analyzed 250,000+ messages in 100+ disease states from 200+ brands and uncovered 9 costly mistakes hurting campaign effectiveness.

  • Mistakes that fail to engage both the rational and emotional sides of HCPs and patients.
  • Mistakes that overcomplicate messages, leading to confusion and missed impact.
  • Mistakes that miss opportunities to connect data with a clear, relatable story

Download our latest report to learn more about these critical messaging mistakes and how to avoid them.



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How to apply behavioral science & AI to 11 essential pharma market research projects

Step-by-step instructions to level up pharma market research with behavioral science and artificial intelligence

Discover the power of behavioral science and AI in pharma market research with Newristics’ step-by-step guide. This ebook offers practical frameworks to integrate generative AI advancements and behavioral science insights into 11 essential research projects. Download our FREE eBook to learn how to:read more

  • Use behavioral science to understand and influence HCPs and patients.
  • Leverage AI to automate tasks and uncover deeper insights.
  • Integrate these cutting-edge approaches into your research workflows.


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20 cognitive science techniques to create highly effective pharma messaging

Explore 20 proven guiding principles that can help you simplify technical information and make it easy for physicians, patients, and payers to digest the complex messaging. Using real-life examples for every technique, this Guidebook makes it easy for anyone to write a more compelling and successful marketing copy...guaranteed!

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20 Neuro Cognitive Techniques to Improve Financial Services Brand Messaging

Over the past decade, Newristics has built the world’s largest database of 100,000s of messages across top brands to understand what messaging techniques lead to the most effective messaging. A meta-analysis revealed the top neuro cognitive science techniques that lead to effective messaging that test well in both market research and real-world marketing.

Start using these techniques instantly with this easy-to-use financial messaging guidebook featuring the top 20 proven neuro cognitive science techniques that take messages from good to GREAT. With real-world messaging examples from a leading financial services brand, this guidebook is a must-have resource for all financial service marketers!

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CMO: The Future of message testing is here!

Newristics' CMO is the Faster| Cheaper| Better| Easier way to test messages using a unique combination of behavioral science and AI. Read on to see why CMO is everything you've been looking for in a Message Testing Methodology for 20 years!

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Learn more about how behavioral science and AI are transforming pharma messaging

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E-books Time : 15 mins

Principles to simplify technical information for easy HCP understanding

Message Optimization Pharmaceutical
Video Time : 20 Mins

How Dread Risk Bias and Satisficing are used in pharma marketing campaigns

Pharmaceutical Heuristics
Video Time : 33 Mins

Salience Effect and Incremental Decision-Making in Pharma Marketing

Pharmaceutical Heuristics