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Case StudiesReal world customer stories featuring results from message optimization work using decision heuristics science and artificial intelligence. Learn how the world's leading brands are optimizing their messaging with Newristics.
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Faced with declining consumer connection and underperforming ads, a leading OTC pain brand tried AiGILE for a fresh approach. Using heuristics-based insights, the team created 300+ ad concepts in just one session.
The result was a record-breaking campaign with the highest Persuasion and Awareness scores in 30 years. The innovative ideas fueled a six-year campaign, including a top- rated Super Bowl ad, proving the power of AiGILE’s science-driven marketing methods. Read more!
A leading Pharmacy Benefits Manager (PBM) struggled to convert chronic medication users from retail to mail-order pharmacy despite aggressive messaging. Traditional approaches only delivered a 9% conversion rate, leaving millions of patients untapped. Seeking a breakthrough, the company partnered with AiGILE to apply behavioral science to its messaging strategies.
By addressing key heuristics like Complication Bias and Loss Aversion, AiGILE helped create tailored campaigns for different segments. The result? Omni-channel campaigns that delivered 2–6X higher conversion rates, far exceeding expectations and setting a new benchmark in the PBM industry.
An underdeveloped pharma brand, positioned as the only non-addictive treatment for substance abuse, struggled to gain traction despite its unique benefits. Clinical claims lacked alignment with how healthcare providers approached addiction treatment, limiting the brand’s potential. Partnering with AiGILE, the team optimized claims using behavioral heuristics, avoiding the need for new trials.
By addressing key biases like Dread Risk and Zero Risk, AiGILE crafted messaging that resonated deeply with providers. The result was a transformed brand strategy, 75% better message performance in research, and an unprecedented 30% CAGR growth over five years—proving the power of science-driven messaging in healthcare.
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