CVA

CVA provides businesses with insights into how customers perceive their visual aid messaging. Not only does it give a performance scorecard, but also provides suggestions on how to improve visual aid messaging. This allows marketing teams to better understand what works and what doesn't communicate effectively.

CVA provides the in-depth insights of a qual researcher with the rigor of a quant. It also uses AI to compare your message against normative databases and make suggestions for improvement. Comparable in cost and timing to qual vis testing, CVA is a valuable tool for any marketer.

The pharma visual aid has transformed completely but the visual aid testing has not evolved at all. This is where Choose Visual Aid gives a boost to a visual aid for a pharma company. The solution carries out quantitative research that leverages behavioral science-based survey techniques to get insights on every page; and algorithm analysis that uses artificial intelligence to score every message in the visual aid pharma company on effectiveness. Application of CVA involves behavioral survey techniques, better respondent experience, and better vis aid feedback. It helps to measure quick gut reactions, rational impact, and emotions evoked by the content of every page.