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BHVR Masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

Choice Overload & the Reciprocity Effect

BHVR Masterclass 10

Newristics
15 MAY, 2019

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Learn more about how behavioral science and AI are transforming pharma messaging

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Video Time : 34 Mins

Actor-Observer Bias and Disappointment Aversion in Pharma Marketing

Pharmaceutical Heuristics
Special Reports Time : 10 Mins

The most comprehensive analysis of pharma messaging now available

Pharmaceutical Heuristics
Case Studies Time : 15 Mins

How Newristics' ADCEPT for OTC analgesic outperformed all previous brand ads

Pharmaceutical Market Research