White papers

Newristics’ Whitepapers are thoroughly researched, persuasive documents of authority, yet easy to absorb even for a layperson. The insights they provide are unique perspectives, viewed through the lens of decision heuristic science.

Can innovation in market research make messaging campaigns more effective in retail banking?
A approach to message testing that combines the power of behavioral science and artificial intelligence improved the effectiveness of messaging for the #1 bank in the country.
08 May, 2022
Current message testing methodologies are not helping marketers optimize their messaging campaigns before launch. A/B testing is easy, but data shows that 80% of A/B tests don't produce any results and are cancelled before they reach statistical significance.

In order to demonstrate the value of decision heuristics science and AI in message testing, Newristics conducted a large-scale, head-to-head, challenger type study using messages from the #1 bank in the country.

More than 350 new heuristics-based messages were developed and tested with N=1,000 banking customers using the CMO (Choose Message Optimizer) methodology. AI was used to explore 2.5 trillion message bundles and identify winning campaigns that were 30%-50% more preferred than Chase control messaging.
Vaccinating America
How behavioral science can be used to drive near-universal vaccination against SARS-COV-2 in the US
08 May, 2021
In early 2020, when the novel coronavirus began to spread around the world, it became increasingly clear that the most effective way to combat the raging pandemic would be for the majority of the population to develop immunity — whether through natural infection or vaccination. After months of tireless effort, now that the vaccine has become a reality, we still find people hesitant to vaccinate. This Special Report developed by Newristics, tracks the reasons behind America’s hesitancy to vaccinate and gets prescriptive in recommending strategies at various levels, using behavioral science as a tool to maximize compliance.
Message Testing for Marketing of the Future
Why the science behind message testing needs a serious upgrade and what is the future of message testing?
Gaurav Kapoor
13 April, 2021
This Whitepaper highlights the urgent need for advanced message testing optimization methodologies in pharma. It candidly points out the shortcomings of the traditional qualitative as well as quantitative approaches that come with built-in challenges when applied to message testing. The paper delves into a novel and futuristic approach of using decision heuristic science to market research in general and applying it with effect to message testing in particular, to overcome many of the limitations that plague traditional methodologies. Finally, the paper makes an introduction to CMO (Choose Message Optimizer), which is the first and only message testing algorithm that combines the power of behavioral science and artificial intelligence to test messages with customers in a way that can propel the future of marketing in pharma.
Social Media's Impact On Mental Health
A Behavioral Science Analysis
Chelsea Burkey
30 Sept, 2020
This whitepaper explores the decision heuristics that lead to completely irrational user behaviors, pertaining to the consumption and internalization of social media and its constant barrage of perfectly filtered photos, exaggerated lifestyles, and skewed validations. See how heuristics like Sensationalism Bias, Social Comparison theory, FOMO and Looking Glass Self make for a dangerous mix of situations that is contributing to an alarming trend of impaired mental health the world over.
How Did Medical Errors Become The #3 Cause Of Death In The US
A Decision Heuristics Science Analysis.
Michael Hayden
21 MAY, 2020
It's scary to think that your Healthcare may kill you. But that indeed is the unfortunate truth for tens of thousands of Americans, whose deaths are direct results of medical errors. While the issue is multi-faceted and involves several stakeholders, mitigating medical errors requires a closer look at the behavioral drivers involved. In this white paper, Newristics uses decision heuristic science to examine three areas contributing to the perpetuation of medical errors as they exist in the current system in the United States, and a fourth area that we should keep in mind as we seek to minimize this disturbing trend.
Explaining The Opioid Crisis Using Decision Heuristics Science
Going Beyond The 'What' And Explaining The 'Why'
Gaurav Kapoor
19 NOV, 2019
This paper explores the Opioid Epidemic in an entirely new light. It puts the spotlight on a string of human decisions that triggered major market-shaping events that ultimately led to the Opioid Crisis in America. In this paper, which focuses on the ‘why’ rather than the ‘what’, Newristics utilizes the Nobel prize-winning field of Decision Heuristic Science to explain how we got here and what can be done to reverse this crisis and its crippling effects.
Hidden Heuristics In All-Time Favorites Songs
A Prodigious Analysis Through The Lens Of Decision Heuristic Science
Gaurav Kapoor
16 APR, 2019
In this white paper, Newristics analyzes some classic, well-loved songs and delves into the realm of the subconscious mind of the lyricists using decision heuristics science. Perhaps unknown to the song writers, these hugely popular songs speak to heuristics and biases that drive human decision making. Read on to see how Newristics cleverly digs out the hidden heuristics in these songs.