Market research has seen tremendous innovation in the past decade, but research techniques used for MESSAGE TESTING have not changed in a long time. It’s time message testing research got an upgrade.
In this white paper, Newristics presents a vision for
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the future of message testing research in pharma. Say goodbye to old research techniques like maxdiff/TURF and say hello to a new way of testing messages using Decision Heuristics science.
Learn how the use of decision heuristics science in message testing research is creating new opportunities for pharma marketers and researchers:
- Improve messages before fielding research
- Test 100s of messages in one survey
- Eliminate stated questions about why/why not like a message
- Get better separation in scores between good/better/best messages
- Identify winning message bundles to move customer decisions
Download whitepaper to explore what it is!
Try it out, it won't take you long to see the breakthrough results.
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