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Whitepapers

They say, "A picture is worth a thousand words". Newristics' visually unique and attention-grabbing infographics do exactly that to help demystify even the most complex information with consummate ease.

Is AI ready to transform messaging in the financial services industry?
Large study compares the effectiveness of messaging generated by multiple AI platforms for a leading bank
Newristics
08 May, 2022
Financial service marketers are continually looking for AI marketing solutions that help them produce quicker, stronger, and more effective messaging strategies to keep up with the evolving needs of customers.

With hundreds of SaaS companies democratizing Natural Language Generation (NLG), it is now easier than ever for anyone to leverage the power of large language models. From creating simple digital copy to long-form content, Message Development AI Platforms can help companies generate creative AI marketing content at scale. But, with so many AI marketing platforms and language models that perform at different levels, how do you most effectively choose and implement a platform that best suits the needs of your organization?

Newristics conducted a large-scale study to:

(1) Evaluate the effectiveness of 50 different Message Development AI platforms

(2) Compare hundreds of Ai-written messages vs. in-market messages for the #1 bank in America

The results are surprising—AI messaging is ready to rewrite the future of financial services messaging (with limitations).
Review the findings of the special report here. Download now!
Can innovation in market research make messaging campaigns more effective in retail banking?
A approach to message testing that combines the power of behavioral science and artificial intelligence improved the effectiveness of messaging for the #1 bank in the country.
Newristics
08 May, 2022
Current message testing methodologies are not helping marketers optimize their messaging campaigns before launch. A/B testing is easy, but data shows that 80% of A/B tests don't produce any results and are cancelled before they reach statistical significance.

In order to demonstrate the value of decision heuristics science and AI in message testing, Newristics conducted a large-scale, head-to-head, challenger type study using messages from the #1 bank in the country.

More than 350 new heuristics-based messages were developed and tested with N=1,000 banking customers using the CMO (Choose Message Optimizer) methodology. AI was used to explore 2.5 trillion message bundles and identify winning campaigns that were 30%-50% more preferred than Chase control messaging.
Vaccinating America
How behavioral science can be used to drive near-universal vaccination against SARS-COV-2 in the US
Newristics
08 May, 2021
In early 2020, when the novel coronavirus began to spread around the world, it became increasingly clear that the most effective way to combat the raging pandemic would be for the majority of the population to develop immunity — whether through natural infection or vaccination. After months of tireless effort, now that the vaccine has become a reality, we still find people hesitant to vaccinate. This Special Report developed by Newristics, tracks the reasons behind America’s hesitancy to vaccinate and gets prescriptive in recommending strategies at various levels, using behavioral science as a tool to maximize compliance.
Message Testing for Marketing of the Future
Why the science behind message testing needs a serious upgrade and what is the future of message testing?
Gaurav Kapoor
13 April, 2021
Message testing needs major innovation to support the complex messaging needs of pharma brands. It’s not just about qual vs. quant research. We need a different way to test messages that helps brands identify winning messaging campaigns out of research. This white paper discusses a novel heuristics-based approach for message testing that is rapidly becoming the preferred methodology in pharma. Based on decision heuristics science, the new approach not only tests messages, but also the underlying decision heuristics embedded in the language of each message. So, explore this FREE data-backed whitepaper to start implementing it from today. It's so effective that companies who use it consider it as the futuristic method of message testing.
Social Media's Impact On Mental Health
A Behavioral Science Analysis
Chelsea Burkey
30 Sept, 2020
This whitepaper explores the decision heuristics that lead to completely irrational user behaviors, pertaining to the consumption and internalization of social media and its constant barrage of perfectly filtered photos, exaggerated lifestyles, and skewed validations. See how heuristics like Sensationalism Bias, Social Comparison theory, FOMO and Looking Glass Self make for a dangerous mix of situations that is contributing to an alarming trend of impaired mental health the world over.
How Did Medical Errors Become The #3 Cause Of Death In The US
A Decision Heuristics Science Analysis.
Michael Hayden
21 MAY, 2020
It's scary to think that your Healthcare may kill you. But that indeed is the unfortunate truth for tens of thousands of Americans, whose deaths are direct results of medical errors. While the issue is multi-faceted and involves several stakeholders, mitigating medical errors requires a closer look at the behavioral drivers involved. In this white paper, Newristics uses decision heuristic science to examine three areas contributing to the perpetuation of medical errors as they exist in the current system in the United States, and a fourth area that we should keep in mind as we seek to minimize this disturbing trend.
Explaining The Opioid Crisis Using Decision Heuristics Science
Going Beyond The 'What' And Explaining The 'Why'
Gaurav Kapoor
19 NOV, 2019
This paper explores the Opioid Epidemic in an entirely new light. It puts the spotlight on a string of human decisions that triggered major market-shaping events that ultimately led to the Opioid Crisis in America. In this paper, which focuses on the ‘why’ rather than the ‘what’, Newristics utilizes the Nobel prize-winning field of Decision Heuristic Science to explain how we got here and what can be done to reverse this crisis and its crippling effects.
Hidden Heuristics In All-Time Favorites Songs
A Prodigious Analysis Through The Lens Of Decision Heuristic Science
Gaurav Kapoor
16 APR, 2019
In this white paper, Newristics analyzes some classic, well-loved songs and delves into the realm of the subconscious mind of the lyricists using decision heuristics science. Perhaps unknown to the song writers, these hugely popular songs speak to heuristics and biases that drive human decision making. Read on to see how Newristics cleverly digs out the hidden heuristics in these songs.