Most brands segment their customers, but less than 10-20% use it to successfully activate each segment with customized messaging.
Segment customers based on their decision heuristics
Create messages for each segment using heuristics
XEKUTE has the first and only heuristics-based segmentation algorithm that combines behavioral science and AI to segment customers.
Explains the WHY behind segment behaviors
Leads directly to messaging optimization for each segment
Social proverbs are used as a signal for heuristics and used to explain respondent decisions.
Messages are used as a proxy for heuristics that can be used to influence respondent decisions.
XEKUTE delivers a customer segmentation and segment-based message inventories at the same time.
When segment-based messaging is available on Day 1, you can enter execution mode on Day 2 (and thank us later!).
uses advanced machine learning algorithms to cluster respondents into segments and then project that segmentation to your customer database.
Solves for cross-segment and segment-specific messaging.
Not only explains segment decisions, but also identifies ways to influence them.