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BHVR Masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

Instant Return & Focusing Effect

BHVR Masterclass 8

Newristics
13 MAR, 2019

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Learn more about how behavioral science and AI are transforming pharma messaging

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Roundtable Time : 24 Mins

The use and misuse of decision heuristic in different industries

Pharmaceutical Heuristics
Webinars Time : 34 Mins

Segment based messaging

Pharmaceutical Marketing
Infographics Time : 5 Mins

Message testing for the future of marketing

Message Optimization Marketing