bhvr masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

BHVR Masterclass 4
17 JUL, 2018

See how HPV medications thrive on feeding ‘Dread Risk Bias’ or the tendency of people to worry about outcomes which are very unlikely, though devastating if they do occur. Also learn about how companies either feed or fight ‘Satisficing’, which is the predisposition of humans to settle for solutions which are just “good enough” instead of waiting for the “ideal” solution.