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BHVR Masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

Background Contrast Effect & the Optimism Bias

BHVR Masterclass 3

Newristics
19 JUN, 2018

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Learn more about how behavioral science and AI are transforming pharma messaging

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Case Studies Time : 15 Mins

Leading OTC pain brand wins with the best ad campaign in 30+ years

Pharmaceutical Market Research
Whitepapers Time : 25 Mins

Explaining the opioid crisis using decision heuristics science

Healthcare Heuristics
Roundtable Time : 24 Mins

Mental health in context to social media explained using decision heuristics

Media Mental Health