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Newristics will attend Xpectives.Health Summit

Newristics, the preferred messaging optimization partner for top pharmaceutical brands, will be attending Xpectives.Health Summit in Boston from April 16-18, 2024. 

MEET US

About the Xpectives.Health Summit

Anchored by the DTC National Conference, the Xpectives.Health Summit offers a unique opportunity to explore the healthcare consumer landscape.  The event brings together leaders from various industries to discuss the future of DTC health advertising. 

The Xpectives.Health Summit will feature events such as:

Women’s Health Business Conference

Xpectives.Health University Featuring

Innovative Treatments in Mental Health

DTC National

Marketing to HCPs

Forum on Clinical Trials

Forum on Digital Healthcare 

Inclusive Health Marketing (Formerly Multicultural Health National)

Forum on Medical Device Marketing

Meet Art at the Xpectives.Health Summit

Art McKee, Chief Revenue Officer, Newristics
Art McKee, Chief Revenue Officer,
Newristics

Newristics has been at the forefront of pharma market research and marketing innovation for a decade. 

If you are attending the Xpectives.Health Summit, we encourage you to talk to Art McKee, Newristics' Chief Revenue Officer, to learn how the combination of behavioral science and AI is transforming the pharmaceutical messaging industry. From copywriting to message testing to omni-channel execution, every phase of the messaging process is changing with the infusion of behavioral science and AI. 

We look forward to connecting with you at the Xpectives.Health Summit to discuss the exciting innovations shaping the pharma market research and marketing. 

Book a Meeting
An Exclusive Report

Decision Heuristics Science Analysis of Top DTC Ads

As DTC ad spending continues to rise annually, it is important to ensure that DTC ads become more effective too. 

Learn how 3-time Nobel prize-winning field of research called Decision Heuristics Science can be used to optimize DTC ads in this first-of-its-kind Special Report. The report dissects 5 leading DTC ads frame-by-frame offering a new lens to understand DTC advertising effectiveness.

It offers a powerful tool for pharma marketers to optimize their HCP and patient marketing campaigns and get the most out of their ad spend. After reading this report, you will never look at a DTC ad the same way again! 

Decision Heuristics Science Analysis
Top DTC Ads
DTC REPORT

Access analysis of 4+ Ads

ACCESS THE REPORT HERE

About Newristics

Newristics specializes in using decision heuristics science and advanced machine learning algorithms to optimize brand messaging for pharmaceutical companies. Working closely with marketers and market researchers, Newristics helps pharma brands bring the best messaging campaigns to market - faster, cheaper, and better.

Top 20/20

Pharmaceutical companies consistently use Newristics

1 in 3

New drugs launched in pharmaceutical have used Newristics 

100%

Success rate in improving the effectiveness of any messaging campaign

1.7X

Average improvement in messaging performance vs. benchmarks 

Learn more about how behavioral science and AI are transforming pharma messaging