Explore key findings from the largest patient centricity study spanning 8 diseases and 30+ leading pharma brands.
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For over a decade, Newristics has been at the forefront of driving innovation in pharma market research and marketing. If you’re looking to optimize your go-to-market (GTM) communications, elevate your messaging campaigns with AI, or refine message testing, stop by the Newristics booth at the Pharma Research Conference (PMRC) Spring Conference 2025 to chat with our experts.
Get an update on the work Newristics has been doing at your organization and broadly in the commercial pharma messaging space.Join our session to uncover insights from the largest patient centricity study, spanning 8 disease areas and 30+ leading pharma brands.
How patient-centric are pharma brands? Measuring patient centricity using advanced social listening and machine learning analytics. Results from the largest patient centricity study across 8 disease states and 30+ biggest pharma brands.
Gaurav Kapoor,
President, Newristics
Thursday, February 6, 2025, 9:55 am - 10:25 am
Discover insights from the largest patient centricity study spanning 8 disease states and 30+ top pharma brands.
Patient centricity is a top priority for pharma companies, with brand teams focusing on understanding patient journeys, improving experiences, and delivering compassionate communication.
But do patients feel that brands truly understand and support them?
How can we measure patient centricity beyond a few survey questions?
In a first-of-its-kind study, Newristics used advanced social listening and machine learning to assess patient centricity:
DerivedNewristics analyzed millions of patient conversations and “derived” the level of patient centricity embedded in them using advanced social listening algorithms.
StatedNewristics also analyzed patient messaging of 30+ brands using machine learning models trained to score messages on manufacturer-centricity vs. patient centricity.
Gaurav Kapoor is the President of Newristics and a leading voice in the commercial pharmaceutical industry. Over the course of his 20+ year career in pharma, he has helped commercialize 100s of novel treatments across dozens of disease states, potentially bringing medical hope to millions of patients.
Newristics is the market leader in optimizing go-to-market communications for pharma brands using innovative market research, ML analytics and consulting services. Combining the power of behavioral science and ML/AI, Newristics optimizes GTM communications for Top 20/20 pharma companies and 200+ brands.
Pharmaceutical companies consistently use Newristics
New drugs launched in pharmaceutical have used Newristics
Success rate in improving the effectiveness of any messaging campaign
Average improvement in messaging performance vs. benchmarks
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Time : 34 Mins