The Intellus Worldwide 2025 Summit unites insights and analytics professionals to drive the future of healthcare decision-making. This premier event highlights emerging trends, cutting-edge technologies, & innovative strategies to modernize patient and market research (PMR). Attendees will connect with industry leaders, explore solutions to challenges like data security, compliance, and trust, and gain actionable insights to deliver agile, impactful results for their organizations.
Visit the Newristics booth at the Intellus Worldwide 2025 Summit to connect with our experts and explore the latest innovations in pharma market research and go-to-market communications. Discover how Newristics continues to lead the industry with cutting-edge market research, ML analytics, and consulting services. If it’s been a while since you’ve engaged with Newristics, you’ll be amazed by the advanced solutions we’ve introduced over the past few years.
Join our session to uncover insights from the largest-ever Launch Messaging Meta-Analysis where we analyzed 6,500+ messages from 34 successful launches to uncover 8 Golden Messaging Rules
8 Golden Rules of Drug Launch Messaging Success What makes launch messaging click? Answers from the meta-analysis of messaging from 34 launch drugs
Gaurav Kapoor,
President, Newristics
Katie Reed,
Senior Director, Newristics
March 12, 2025 2:30 PM – 3:20 PM
Adopting a new drug requires behavior change by HCPs, patients, and payers. Messaging is the key lever to drive this change, and great messaging at launch can be worth $100M+ over a brand's life.
In this session, Newristics will share key insights drawn from analyzing 6,500+ messages from 34 launches to uncover 8 Golden Rules of Launch Messaging:
Identified the best message flows, including long (8-10 messages) and short (3 messages) versions.
Ranked the most effective messages to guide brand teams in crafting compelling messaging.
We analyzed 34 launch message testing studies, each with hundreds of messages tested with HCPs or patients.
Uncovered key patterns tied to higher relative preference shares compared to competitors.
Message Differentiation How to highlight your product’s differentiators most effectively.
Strategic Choices How to make tough decisions on what not to say in your messaging.
Human Connection Techniques for speaking to the human behind your customer and building trust.
Barriers to Adoption How to address and overcome barriers preventing the adoption of your new drug.
This data-driven session will provide you with the 8 Golden Rules of Launch Messaging to optimize your approach, maximize HCP preference, and avoid costly missteps.
Don’t miss out on actionable insights that can lead to successful, market-leading launches!
In this interesting session at the Intellus Worldwide Summit 2024, Gaurav Kapoor will share a scientific analysis of top DTC ads and explain how different brands use the same decision heuristics and emotions differently. Using actual examples from recent DTC ads, the presentation will help the audience apply complex behavioral science principles to DTC ads in a simple way.
Katie brings extensive experience with a strong foundation in creative and technical writing, deep knowledge in molecular and pharmaceutical science, and expertise in customer relations and product conceptualization. Her background spans teaching, research, and behavioral marketing in the pharmaceutical industry.
Newristics specializes in using decision heuristics science and advanced machine learning algorithms to optimize brand messaging for pharmaceutical companies.
Working closely with marketers and market researchers, Newristics helps pharma brands bring the best messaging campaigns to market - faster, cheaper, and better.
Pharmaceutical companies consistently use Newristics
New drugs launched in pharmaceutical have used Newristics
Success rate in improving the effectiveness of any messaging campaign
Average improvement in messaging performance vs. benchmarks
Webinars
Time : 45 Mins 
Special Report