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Blog Post: The Ultimate Guide to Message Testing: Best-in-Class Practices on How to Test And Optimize Brand Messaging Read Now!

Special Report: A Futuristic Approach to Transform Message Testing for Better Launch Campaigns Read Now!

Special Report: Decision heuristics science analysis of top DTC ad campaigns Read Now!

Special Report: The Largest Meta-analysis of Pharma Messaging - Busting Myths about the Dos and Don'ts Read Now!

Newristics will be at the Intellus Worldwide Summit 2024

Newristics will be speaking and exhibiting at the Intellus Worldwide Summit 2024 in North Chicago, IL on April 10-12. 

MEET US

About the Intellus Worldwide Summit 2024

Intellus Worldwide Summit brings together health insights and analytics leaders from the pharmaceuticals, biotech, medical device, and diagnostics sectors to engage in discussions on cutting-edge innovations and trends in the industry.

Join us at the Intellus Worldwide Summit 2024 as life sciences industry insights and analytics professionals come together to discuss the latest innovations in commercial marketing.

For over a decade, Newristics has been at the forefront of driving innovation in pharma market research and marketing. If you want to learn how we can enhance your messaging campaigns with AI, improve message testing, and transform messages using decision heuristics, come chat with our experts at the Newristics booth at the Intellus Worldwide Summit 2024.

About the Intellus Worldwide Summit 2024

Our Session

Join us for our session on how to optimize DTC advertising with behavioral science and emotion AI. 

Topic

Behavioral science + emotion AI analysis of Top DTC ad campaigns: 10 lessons learned on how to optimize every single frame in a 60-sec commercial and take it from creatively strong to scientifically perfect 

Speaker

Gaurav Kapoor,
President, Newristics 

time

April 11, 2:15 PM – 3:05 PM CST

Our Speaker

Gaurav Kapoor, President, Newristics
Gaurav Kapoor, President, Newristics

In this interesting session at the Intellus Worldwide Summit 2024, Gaurav Kapoor will share a scientific analysis of top DTC ads and explain how different brands use the same decision heuristics and emotions differently. Using actual examples from recent DTC ads, the presentation will help the audience apply complex behavioral science principles to DTC ads in a simple way.

Newristics Team at Intellus Worldwide Summit 2024 Booth

We look forward to meeting you at the event!
Art McKee

Art McKee

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Jim Vielee

Jim Vielee

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Diana Sharkey

Diana Sharkey

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Chelsea Burkey

Chelsea Burkey

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Holly Harrison

Holly Harrison

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About Newristics

Newristics specializes in using decision heuristics science and advanced machine learning algorithms to optimize brand messaging for pharmaceutical companies. Working closely with marketers and market researchers, Newristics helps pharma brands bring the best messaging campaigns to market - faster, cheaper, and better.

Top 20/20

Pharmaceutical companies consistently use Newristics

1 in 3

New drugs launched in pharmaceutical have used Newristics 

100%

Success rate in improving the effectiveness of any messaging campaign

1.7X

Average improvement in messaging performance vs. benchmarks 

Explore Our Past Sessions at Intellus Conference