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CHOOSE is a brand of services designed to test messages with customers using primary or secondary market research.

CMP

Choose Message Predictor

Scores messages predictively without conducting primary research

CMP is an artificial intelligence solution that has learned from past message testing research to predictively score messages with no new fieldwork.

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CME

Choose Message Explorer

Deep dive into message psychology

CME uses quant research to go deep into rational and emotional motivators of 15-20 messages.

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CMO

Choose Message Optimizer

From message inventory to an omni-channel message map

CMO uses quant research to test 100s of messages and identifies the best omni-channel message bundles/storyflow out of billions of possibilities.

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