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Unique approach for deep behavioral
message testing in quantitative research.
uses a series of behavioral experiments to measure the intrinsic appeal of messages.
CME measures the behavior change potential of each message without asking for stated responses.
CME maps the precise emotions evoked by each message.
CME captures the non-conscious appeal of language in messages using heuristics.
Novel behavior rating scale that measures the behavior change potential of messages, individually and relative to each other.
Wheel of Emotions from the Psycho-evolutionary Theory of Emotions.
Gamified short-term memory quiz that identifies language drivers of appeal in messages.
How fast was each message evaluated by the respondent
In what sequence were messages selected
For which messages were the scores changed
Which messages have highest memory errors
CME identifies the specific language in each message that is driving its appeal.
CME captures the emotion associated with that message.
CME uses this intelligence after the research is over to generate alternate versions of every message.
CME uses machine learning algorithms that can confirm that alternate message is better than original.
Get to the deep psychology of behavioral message testing in quant research.
REQUEST DEMOWhat do your customers and potential customers think? This is what behavioral message testing strives to determine. It's a way for businesses to figure out which messages will have the most impact on their target audience.
Getting the right message across can mean the difference between success and failure for a product. That's why companies are willing to invest big money in message exploring software and message testing. Behavioral message testing uses real customers and real-life experiences so that your marketing efforts will resonate with people.
CME is an AI message explorer that deep dives into the messages to understand the psychology or the behavioral impact of each. This means understanding the emotional and rational behavior associated with a message. It works as an AI message optimizer to help in language assessment along with the emotional association.
CME acts as a message exploring software using a series of behavioral experiments to measure the intrinsic appeal of messages. Using first-class techniques, this message explores software measuring precise emotions evoked by each message.
It captures the emotion associated with the messages; uses the intelligence to generate alternate versions of every message; identifies the language in each message, and delivers an alternate message better than the original. As an AI Message Explorer, CME provides a scientifically optimized version of every message in your inventory.