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newristics

cme

choose message explorer

Unique approach for deep behavioral
message testing in quantitative research.

CME

uses a series of behavioral experiments to measure the intrinsic appeal of messages.

Choose Message Explorer

Behavior change

CME measures the behavior change potential of each message without asking for stated responses.

Emotional triggers

CME maps the precise emotions evoked by each message.

Non-conscious drivers

CME captures the non-conscious appeal of language in messages using heuristics.

CME is an AI Message Explorer that uses many first-in-class survey techniques

Measure Behavioural Change Through CME

Novel behavior rating scale that measures the behavior change potential of messages, individually and relative to each other.

Map Emotional Traiggers Through CME

Wheel of Emotions from the Psycho-evolutionary Theory of Emotions.

Emotion Pharma Message In CME

Gamified short-term memory quiz that identifies language drivers of appeal in messages.

Implicit Measures. Welcome Aboard.
Stated responses. Move aside.
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    IMPLICIT MEASURE 01
    RESPONSE SPEED

    How fast was each message evaluated by the respondent

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    IMPLICIT MEASURE 02
    RESPONSE SEQUENCE

    In what sequence were messages selected

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    IMPLICIT MEASURE 03
    RESPONSE RECONSIDERATIONS

    For which messages were the scores changed

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    IMPLICIT MEASURE 04
    RESPONSE ACCURACY

    Which messages have highest memory errors

CME Uses Many First In Class Survey Techniques
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Choose Message Explorer uses many first in class survey techniques
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prioritizes messages based on their Rational vs. Emotional Motivation scores.
CME Prioritizes Messages Based

Unlike other behavioral message testing methodologies, CME provides a scientifically optimized version of every message in your inventory.

CME Identifies The Specific Language
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CME identifies the specific language in each message that is driving its appeal.

CME Captures The Emotion
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CME captures the emotion associated with that message.

Me Uses Intelligence
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CME uses this intelligence after the research is over to generate alternate versions of every message.

CME Uses Machine Learning Algorithms
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CME uses machine learning algorithms that can confirm that alternate message is better than original.

CME
choose message explorer

Get to the deep psychology of behavioral message testing in quant research.

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Why behavioral message testing is important for your business?

What do your customers and potential customers think? This is what behavioral message testing strives to determine. It's a way for businesses to figure out which messages will have the most impact on their target audience.

Getting the right message across can mean the difference between success and failure for a product. That's why companies are willing to invest big money in message exploring software and message testing. Behavioral message testing uses real customers and real-life experiences so that your marketing efforts will resonate with people.

What is Choose Message Explorer by Newristics?

CME is an AI message explorer that deep dives into the messages to understand the psychology or the behavioral impact of each. This means understanding the emotional and rational behavior associated with a message. It works as an AI message optimizer to help in language assessment along with the emotional association.

How can a CME as an AI Message Explorer help you to grow your business?

CME acts as a message exploring software using a series of behavioral experiments to measure the intrinsic appeal of messages. Using first-class techniques, this message explores software measuring precise emotions evoked by each message.

It captures the emotion associated with the messages; uses the intelligence to generate alternate versions of every message; identifies the language in each message, and delivers an alternate message better than the original. As an AI Message Explorer, CME provides a scientifically optimized version of every message in your inventory.