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Heuristic Science Institute

Welcome to HSI, where the world learns about decision heuristics science.

Four powerful ways to learn about decision heuristics science

Heuristic
Encyclopedia

Find everything you want to know about a heuristic

Go from 0 to 60 on any decision heuristic in a less than 2 mins. How does it influence decisions? Why do we use it? How can we apply it to messaging? Learn from both academic and real-world research on heuristics in a simple, easy-to-understand way.

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Heuristic
Networks

Interactively browse networks of similar heuristics

Traverse the intricate ecosystem of the top 100 heuristics and biases through this one-of-a-kind visual exploration tool. See how heuristics are connected to one another and learn more about each of them through a fun, interactive interface – replete with fun illustrations and examples.

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Heuristic
Hacks

Improve your own heuristic decision making

Learn how to hack the common irrationalities of your own decision making. Heuristic Hacks offer real-world strategies for combating decision-making biases in our daily lives by delving into common examples from everyday situations at home and at work.

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Heuristic
Insights

Deep insights, explained with heuristics

Get heuristic insights behind news stories, journal articles, op-ed pieces and more. It's a new way to understand what you read on the internet, explained with the power of decision heuristics science.

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Heuristic Science Institute

A multi-disciplinary team of experts advancing the field of decision heuristics science.

Over the past decade, Heuristic Science Institute has helped move behavioral science out of experimental labs to real-world applications in marketing.

Today, HSI has more intellectual property in behavioral science than most companies.

The world's largest database of 660+ decision heuristics, supported by academic research.
Discovered 30+ new decision heuristics, more than any single entity in the world, including Nobel Laureates in behavioral economics.
The only algorithm to predict the dominant decision heuristics for any product category.
The only algorithm to reverse engineer heuristics embedded in a message.
The only algorithm to predict the effectiveness of messages based on heuristic language.
The world's largest database of 100,000s of heuristics-based messages created by behavioral science experts.

Heuristic Science Institute

HeuristicEncyclopedia

HeuristicNetworks

HeuristicHacks

HeuristicInsights

Heuristic Science Institute

Heuristic Hacks

Heuristic
Encyclopedia

Heuristic
Networks

Heuristic
Hacks

Heuristic
Insights