Use your AiGILE Insights subscription to implement best-in-class behavioral science practices throughout the entire market
research function
Lead your organization on best-in-class use of behavioral science in market research
Identify gaps in current understanding of customer behaviors and propose new behavioral research solutions
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Develop hypotheses about customer behaviors that can be tested in future research studies
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Learn about decision heuristics and biases that drive decision-making in your disease state
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Incremental Decision Making and Escalation of Commitments
Understand how different segments of oncologists prefer making incremental decisions and slowly escalating their treatment aggressiveness when the patient reaches the metastatic stage.
Explore the hypothesis that HCPs don't really understand the clinical endpoints in this disease state and make decisions based on how impressive the efficacy data sounds.
What are heuristics and biases?
Understand heuristics and biases in your disease state
How do HCPs and patients use heuristics to make treatment decisions?
Perfecting the use of behavioral science in messaging
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Time : 7 Mins
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