About to start a new primary research study? Make sure it's set up for success with applied behavioral science

Is there a segment of heart failure patients you dread seeing? If they didn’t come to your office, you might be relieved.

Let’s say you have five CHF patients who closely adhere to your treatment recommendations but have very different progression of the disease.  What would explain the difference in outcomes?

Let’s say you wrote a book called “Why cardiologists don’t easily switch patients from one treatment to another – 7 hidden truths about how cardiologists behave”, what would it tell us?