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Attend our session to learn why emotional connections with HCPs feel elusive—and how brands can finally make it work.
Meet Newristics at PMRC USAPharma Market Research Conference USA 2026
brings together pharma, biotech, medical device, and diagnostics market research leaders for three days of focused learning and real-world exchange. Held FEBRUARY 3-5, 2026, NEWARK, NJ, the agenda is built around practical insights and discussions on what’s actually changing inside pharma research today.
At PMRC USA 2026, Newristics will challenge one of the most debated topics in HCP engagement: Why brands struggle to connect emotionally with HCPs. Attend our session on FEB 4, 2026, and explore how to surgically execute stronger emotional connections on every brand through our largest-ever meta-analysis insights.
If you’re looking to strengthen your GTM communications, apply AI more meaningfully to messaging, or rethink how message testing is done, connect with the Newristics team at Pharma Market Research Conference USA 2026.
Discover insights from the largest emotional messaging study spanning 100+ disease states and 200+ pharma brands.
Emotional Connection: Holy Grail of HCP
Engagement—or a Massive Waste of Time? Why brands struggle to connect emotionally with HCPs. Hint: it’s not MLR.
Gaurav Kapoor,
President, Newristics
Wednesday, February 4, 2026 1:35 pm - 2:05 pm
Emotional connection with HCPs is a top priority for pharma companies. Brand teams aim to create messaging that resonates, builds trust, and delivers engagement beyond clinical data.
But do HCPs actually feel emotionally connected to the brands they prescribe? And how can emotionally resonant messaging be designed to be consistently and surgically executed across brands?
In the most comprehensive study of its kind, Newristics analyzed over a quarter million messages to decode what drives emotional connection with HCPs:
This analysis spanned 100+ disease states and 200+ brands, using advanced natural language processing and machine learning to identify patterns that create genuine emotional resonance. These insights were validated against real-world HCP response data to isolate Top Human Needs and messaging strategies that consistently drive emotional engagement.
of HCPs that need to be addressed by every brand
to create language that evokes strong emotions in HCPs, but remains approvable
of messaging with strong emotional resonance
Gaurav Kapoor is the President of Newristics and a leading voice in the commercial pharmaceutical industry. Over the course of his 20+ year career in pharma, he has helped commercialize 100s of novel treatments across dozens of disease states, potentially bringing medical hope to millions of patients.
The Newristics team will be at PMRC USA 2026 to have meaningful conversations about the challenges you're facing and share perspectives on what's working across the industry.
Schedule a meeting to talk through your current priorities, whether that's optimizing message testing, strengthening go-to-market communication, or leveraging AI to uncover deeper insights from your research. We look forward to meeting you at the event!
Newristics is the market leader in optimizing go-to-market communications for pharma brands using innovative market research, ML analytics and consulting services. Combining the power of behavioral science and ML/AI, Newristics optimizes GTM communications for Top 20/20 pharma companies and 200+ brands.
Pharmaceutical companies consistently use Newristics
New drugs launched in pharmaceutical have used Newristics
Success rate in improving the effectiveness of any messaging campaign
Average improvement in messaging performance vs. benchmarks
