BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.
In this Master Class, you will see how we pay more attention to emotional stimuli instead of rational data and arguments, when in fact the latter may be more important. compelling examples from the media and Pharma industries, where this human predisposition, termed as ‘Attentional Bias’ has been leveraged. Also learn about the innate human affinity towards personalization, even when it may not be needed and how companies use it to nudge customers towards their brand.