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Content Creation
Optimize Pharma GTM communications

Content Creation

AiGILE Insights

AiGILE Messaging
Market Research
Innovative messaging market research

Market Research

Choose Message Optimizer (CMO)

Choose Vis Aid (CVA)

Choose Message Recall (CMR)

XEKUTE Segment-Based Messaging
Machine Learning
Analyze messaging with algorithms

Machine Learning

KRISTL Messaging Scorecard

KRISTL AI Message Predictive Testing

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Knowledge Centre
Source for pharma insights and updates

Knowledge Centre

Special Reports

Webinars

Case Studies

Masterclasses

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Heuristic Science Institute
Pharma's top behavioral science source

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Table of Content

Definition Influence on decisions Why we use it Academic research Industry examples Messaging applications Messaging examples Similar heuristics

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