Open Option Bias

Home
Services
Service

Content Creation
Optimize Pharma GTM communications

Content Creation

AiGILE Insights

AiGILE Messaging

Market Research
Innovative messaging market research

Market Research

Choose Message Optimizer (CMO)

Choose Vis Aid (CVA)

Choose Message Recall (CMR)

XEKUTE Segment-Based Messaging

Machine Learning
Analyze messaging with algorithms

Machine Learning

KRISTL Messaging Scorecard

KRISTL AI Message Predictive Testing
WHAT’S NEW -
Insights
Knowledge Centre
Source for pharma insights and updates

Knowledge Centreg

Special Reports

Infographic

White papers

Ebooks

Blogs

View More

Heuristic Science Institute
Pharma's top behavioral science source

Heuristic Science Institute

Heuristic Encyclopedia

Heuristic Hacks

Heuristic Insights

Network Map
WHAT’S NEW -
About
News
Our presence at leading pharma events

Pay It Forward
Paying it forward in our own way

Contact Us
Have questions? Contact us now!
WHAT’S NEW -
People

Service

Content Creation
Optimize Pharma GTM communications

Content Creation

AiGILE Insights

AiGILE Messaging
Market Research
Innovative messaging market research

Market Research

Choose Message Optimizer (CMO)

Choose Vis Aid (CVA)

Choose Message Recall (CMR)

XEKUTE Segment-Based Messaging
Machine Learning
Analyze messaging with algorithms

Machine Learning

KRISTL Messaging Scorecard

KRISTL AI Message Predictive Testing

WHAT’S NEW

Insights

Knowledge Centre
Source for pharma insights and updates

Knowledge Centre

Special Reports

Webinars

Case Studies

Masterclasses

View More
Heuristic Science Institute
Pharma's top behavioral science source

Heuristic Science Institute

Heuristic Encyclopedia

Heuristic Hacks

Heuristic Insights

Network Map

WHAT’S NEW

WHAT’S NEW

Heuristic Encyclopedia

Find everything you wanted to know about a heuristic

View All

Table of Content

Definition Influence on decisions Why we use it Academic research Industry examples Messaging applications Messaging examples Similar heuristics

Learn about more heuristics and hacks: