Humans believe that if something is good enough for a peer, then it is good enough for them too. Therefore, we often use others as a proxy to see if a product is a good idea for ourselves when we don’t have adequate knowledge or resources to arrive at the best decision. Projective Satisficing is a non-analytical heuristic used to make quick decisions that are likely to be good enough… but not perfect. When uncertainty is high, Projective Satisficing can work. In the absence of direct information or resources to make a concrete decision, Projective Satisficing allows us to decide for ourselves using other people’s satisfaction.