Lack of Time
Enterprises do not always have the required time to spend on conducting detailed market research. This might result in haphazard surveys, which may or may not provide correct predictions. Newer products that utilize AI and machine learning can help enterprises cut down the time spent on surveys. This will lead to faster market launches and additional opportunities to grow.

Not Enough Budget
Market surveys are expensive. Even though there are websites that offer free sample surveys, to get an accurate and detailed prediction, a business needs to have a budget for it. What if the brand can get better and more accurate predictions for just one-third of the price paid for market surveys?

Get To-the-Point Answers
A detailed market research study does not yield one-page results. The study will be a thick file of data that has to be read, understood, and analyzed to get down to the crux of the survey. Wouldn’t it be easy for enterprises if the research product could simply give a list of actionable suggestions from the analysis?

Not Enough Customers for Research
Inadequate sample sizes can mess up the validity of any survey. Whether it is choosing the wrong sample size or the wrong target audience for the survey, the end result could be faulty. Why worry about not finding enough users for a survey when there is another option? Message predictor relies on machine learning algorithms rather than users to conduct predictive analysis.

Customization of the Message Predictor
Message development research cannot follow the same pattern or formula for every enterprise. Most survey forms are based on standard templates, which are given minor tweaks if required. But the message predictor can be customized based on the industry and the category of product/ service. The algorithms are trained to identify and predict responses for specific questions instead of general questions.