Messaging needs to be optimized through research, or customers will likely ignore it.
Optimization means going from
Good to Great!
Message optimization means that EVERY element of messaging is great.
Optimize individual messages first
Bundle messages into an optimal messaging platform
Convert messaging platform into optimal messaging executions
has a shortcut
to great messaging
for the healthcare industry.
Newristics pioneered heuristics-based message writing in the healthcare industry.
Decision heuristics mapped for every disease state
100,000s of heuristics-based messages already written
Trusted by almost every pharmaceutical company
Now, Newristics is leading the way for heuristics-based message testing and optimization research.
Invented a new way to test messages in research
Powered by decision heuristics science
Built specifically for healthcare
Introducing a new choice algorithm that not only predicts what people will choose but also explains why!
"The best new thinking in choice-based research in 20 years!"
Choice models are widely used in market research.
Conjoint, Discrete Choice, Max/Diff, etc., measure static choices
Adaptive Conjoint, Evolutionary Algorithm, etc., measure dynamic choices
None of these explain why people make the choices they do.
Decision heuristics science tells us that people don't often explain their choices very well when asked directly.
CHOOSE™ is the first optimization algorithm based on the heuristic escalation technique.
Every message is written to feed or fight a specific heuristic
As respondents choose, escalating messages that increasingly drive against winning heuristics are tested
Respondents' choices identify the best messages, and the corresponding heuristics explain why they chose them!
CHOOSE™ is the only choice methodology for messaging optimization that works exactly the same in BOTH qualitative and quantitative research.
is a no-brainer for all your messaging research.
Test a lot of messages
Clearly separate good vs. great messages
Test clinical and emotive messages together
Optimize language of every single message
Optimize the strategic messaging platform
Identify short, medium and long message stories
Segment as you test messages
Understand the “why” behind message appeal
Shortcut to great messaging - faster, cheaper, easier
Accurately predict the impact of your messaging
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Scarsdale, NY 10583
Contact: Gaurav Kapoor
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Scottsdale, AZ 85258
Contact: Sheryl Bronkesh