Why Optimize messaging?

Because customers often overlook or reject messaging that has not been researched, refined, and optimized to drive decisions.

Optimize your messages and take them from

Good to Great!

Optimized messaging means that every critical element is not just good, but great!

  • Research, refine and optimize individual messages
  • Identify optimized message
  • Create optimized

Only Newristics has

Shortcut to Great™


Newristics pioneered heuristics-based message writing in the healthcare industry

  • Decision heuristics mapped for every disease state

  • 100,000s of heuristics-based messages already written

  • Trusted by almost every pharma company

Now, Newristics is leading the way for heuristics-based message testing and optimization research

  • Invented a new way to test messages in research
  • Powered by decision heuristics science
  • Proven in labs, offices, and the marketplace

Messaging research built on Newristics choice algorithm that not only predicts what people will choose, but explains the why!


Choice Optimization Research™ (Be-big idea)

"The best new thinking in choice-based research in 20 years!"

Choice models are widely used in market research

  • A
    Conjoint, Discrete Choice, Max/Diff, etc., measure static choices
  • B
    Adaptive Conjoint, Evolutionary Algorithm, etc., measure dynamic choices

None of these explain why people make the choices they do.

Behavior economics and decision heuristics science has proven that humans rarely explain the “Why” behind their choices well when asked directly.

CHOOSE messaging research is different. Rather than asking why, messages are evaluated with a set of customer behavior experiments that are observed in real time.

  • Messages are presented in an order of experiments using the first optimization algorithm based on behavioral economics and decision heuristic science.
  • As respondents CHOOSE messages, well established decision heuristics are tested.

Respondents' choices identify the best messages, and the corresponding heuristics explain why they chose them!

CHOOSE is the only choice-based messaging research offered for messaging optimization that works exactly the same for BOTH qualitative and quantitative research.

CHOOSE is a no-brainer for all your messaging research

  1. Test more messages than usual

  2. Clearly separate good vs. great messages

  3. Test rational and emotional messages together

  4. Optimize language of every single message

  5. Optimize the strategic messaging platform

  6. Identify short, medium and long message stories

  7. Segment as you test messages

  8. Understand the “why” behind message appeal

  9. Accurately predict the real impact of your messages

  10. Shortcut to Great - faster, cheaper, easier

East Office
700 White Plains Road
Scarsdale, NY 10583
W: 203-635-8150
Contact: Gaurav Kapoor
West Office
8777 E. Via de Ventura
Scottsdale, AZ 85258
W: 480-947-8078
Contact: Sheryl Bronkesh