Why Optimize messaging?
Because customers often overlook or reject messaging that has not been researched, refined, and optimized to drive decisions.
Optimize your messages and take them from
Good to Great!
Optimized messaging means that every critical element is not just good, but great!
Research, refine and optimize individual messages
Identify optimized message
Only Newristics has
Shortcut to Great™
Newristics pioneered heuristics-based message writing in the healthcare industry
Decision heuristics mapped for every disease state
100,000s of heuristics-based messages already written
Trusted by almost every pharma company
Now, Newristics is leading the way for heuristics-based message testing and optimization research
Invented a new way to test messages in research
Powered by decision heuristics science
Proven in labs, offices, and the marketplace
Messaging research built on Newristics choice algorithm that not only predicts what people will choose, but explains the why!
esearch™ (Be-big idea)
"The best new thinking in choice-based research in 20 years!"
Choice models are widely used in market research
Conjoint, Discrete Choice, Max/Diff, etc., measure static choices
Adaptive Conjoint, Evolutionary Algorithm, etc., measure dynamic choices
None of these explain why people make the choices they do.
Behavior economics and decision heuristics science has proven that humans rarely explain the “Why” behind their choices well when asked directly.
messaging research is different. Rather than asking why, messages are evaluated with a set of customer behavior experiments that are observed in real time.
Messages are presented in an order of experiments using the first optimization algorithm based on behavioral economics and decision heuristic science.
messages, well established decision heuristics are tested.
Respondents' choices identify the best messages, and the corresponding heuristics explain why they chose them!
is the only choice-based messaging research offered for messaging optimization that works exactly the same for BOTH qualitative and quantitative research.
is a no-brainer for all your messaging research
Test more messages than usual
Clearly separate good vs. great messages
Test rational and emotional messages together
Optimize language of every single message
Optimize the strategic messaging platform
Identify short, medium and long message stories
Segment as you test messages
Understand the “why” behind message appeal
Accurately predict the real impact of your messages
Shortcut to Great
- faster, cheaper, easier
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Scarsdale, NY 10583
Contact: Gaurav Kapoor
8777 E. Via de Ventura
Scottsdale, AZ 85258
Contact: Sheryl Bronkesh
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