Put behavioral economics to work.

Shortcut to Great™ Messaging

Newristics can take any message from good to great with behavioral economics.

How, you ask?

We heuristicize it!

Heuristicize

[hyoo-ris-te- sahyz]

To rewrite a message utilizing behavioral economics and heuristics science to drive a desired customer decision and or consumer behavior.

Feed or Fight

Every message is written to "feed or fight" a specific decision heuristic

Heuristicized messages are
2-5x times more
persuasive

Of course, you want to see some examples!

Newristics has hundreds of thousands of examples of heuristicized messages in our data base, but here are a few for starters. . .

CONSUMER GOODS

ORIGINAL MESSAGE

Join today for Free and get a $100 gift card for groceries.
HEURISTICIZED MESSAGE
You have $100 in groceries waiting for you! Join FREE today, and get them delivered fresh to your door.
  • Endowment Effect: Humans place more value on things they own, and will demand more to give up that item than they would to acquire it

CONSUMER GOODS

ORIGINAL MESSAGE

Pay as You Go talk
+ 1000 text
+ 2GB of data
HEURISTICIZED MESSAGE
One Low Price
Unlimited talk, text and data
  • Certainty Effect: Humans value certainty, and are more displeased if the probability of a "sure thing", rather than an uncertainty, decreases

HEALTHCARE

ORIGINAL MESSAGE

Product X is administered as an IV for thirty minutes every three weeks
HEURISTICIZED MESSAGE
Just remember Product X = One 3:30
One infusion
Every 3 Weeks
Just 30 Minutes
  • Complication Bias: Humans tend to choose options that seem to contain fewer complications even if they are not the best options

FINANCIAL SERVICES

ORIGINAL MESSAGE

“When you’ve worked hard to attain your goals, you develop a confidence that can’t be shaken. It’s your life and you own it. It’s worth protecting, because when you know that tomorrow is secure, you can concentrate on getting more out of life today.”
HEURISTICIZED MESSAGE
“You can tell how valuable something is by how it is protected. You go great lengths to protect your possessions, your friends, your family. But do not forget to protect you. When your protected, you can be assured you will be able to keep protecting the one’s you love most.
  • Rule of Consistency: Humans feel the need to project a consistent image of themselves, and repeat activities that make them seem consistent in other people’s eyes

HEALTHCARE

ORIGINAL MESSAGE

Significantly more patients taking Product X (43%) achieved A1c <7% without any body weight gain at Week 30 vs patients taking insulin glargine (25%)
HEURISTICIZED MESSAGE
Lower A1C with out weight gain. 2X times as many patients on Product X were able to achieve A1C <7% compared to insulin glargine at week 30
  • Anchoring Heuristic: Humans tend to rely too heavily on the first piece of information offered (the “anchor”), and make subsequent judgments based on it
ORIGINAL MESSAGE
According to a meta-analysis of studies from 1975 to 2005, the 1-year survival rate of metastatic melanoma was 25%
HEURISTICIZED MESSAGE
3 out of 41 metastatic melanoma patients die within 12 months2 according to a meta-analysis of studies spanning over 30 years
  • 1 - Feed ratio preference bias heuristic
  • 2 - Feed loss aversion heuristic
ORIGINAL MESSAGE
As you get older, you're at increased risk for Shingles. It doesn't matter how healthy you feel, because age is a risk factor for Shingles. The immune system can weaken as we age, so viruses, like the one that can cause Shingles, can resurface.
HEURISTICIZED MESSAGE
As you age, so does your immune system.1 If you are not protected with new vaccination, the chicken pox virus can flare up2 and can cause a painful condition called Shingles.
  • 1,2 - Feed Belief bias heuristic
ORIGINAL MESSAGE
Product X is administered as an IV for 30 minutes every 3 weeks
HEURISTICIZED MESSAGE
Remember the 3:30 rule of thumb1 for Product X - one infusion every 3 weeks for only 30 minutes2
  • 1, 2- Feed Complication bias heuristic
ORIGINAL MESSAGE
In clinical trials, the safety and tolerability of Product X were similar to the placebo arm and remained consistent through more than 4 years of follow up, with no unexpected adverse reactions or cumulative toxicities
HEURISTICIZED MESSAGE
4 years1 of consistent placebo-like safety and tolerability is a hallmark of Product X. No unexpected2 adverse events or cumulative toxicities have emerged through more than 4 years1 of follow-up
  • 1- Feed repetition bias heuristic
  • 2- Feed ambiguity aversion heuristic
ORIGINAL MESSAGE
Significantly more patients taking Product X (43%) achieved A1c <7% without any body weight gain at Week 30 vs patients taking insulin glargine (25%)
HEURISTICIZED MESSAGE
Lower A1c without body weight gain 1. Nearly 2x patients2 on Product X were able to achieve A1c <7% without gaining weight compared to Insulin glargine at week 30
  • 1- Fight anchoring effect heuristic
  • 2- Feed ratio preference bias heuristic

How long does it take to heuristicize messages?

How about as little as 3 days?

So, how does it work?

  • Send your messages to NEWRISTICS

  • Set an alarm for 3 days later

  • Receive heuristicized messages back

  • Smile.

It really is that easy! Go from good to great in one step.

Seriously, how does it really work?

  • Send us all your messages

  • Our proprietary human decisions algorithm identifies the dominant heuristics for your category

  • Our heuristicians write many alternatives for each message using dominant heuristics

  • Our master heuristicians rate every message on how well it "feeds or fights" a heuristic

  • We deliver 2 to 3 of the very best message alternatives for each message you sent us

Send up to 6 messages for your brand and we will heuristicize them for FREE!

FREE TRIAL

2-3x times improvement GUARANTEED

NOTHING TO LOSE but the time it takes to click here

How much does it cost to heuristicize all your messages?

You choose!

  • Project Based

    $35,000

    Heuristicize messages on a specific project

    Standard delivery: 2 weeks

  • Quarterly Subscription

    $65,000

    Heuristicize any # of messages within a quarter

    Standard delivery: 1 week

    33% Off

  • Annual Subscription

    $125,000

    Heuristicize unlimited messaging

    Standard delivery: 3 days

    67% Off

No stakeholder left behind.

Regardless of industry, Newristics can identify the dominant decision heuristics for all your targeted stakeholders and heuristicize your messages to drive their decisions.

Any

set of words in

any

channel of communication can be heuristicized immediately

Heuristicize throughout the commercial planning cycle and take everything customer-facing from good to great!

Heuristicize it.

The easiest marketing decision you will ever make

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