Newristics is your shortcut to great messaging

Newristics can take any message from good to great

How, you ask?

We heuristicize it

Heuristicize

[hyoo-ris-te- sahyz]

To rewrite a message utilizing heuristics science to drive a desired customer decision

Feed or Fight

Every message is written to "feed or fight" a specific decision heuristic

Heuristicized messages are
2-3x times more
persuasive

Of course, you want to see some examples!

Newristics has 100,000s examples of message heuristicization in a database, but here are a few for starters...

ORIGINAL MESSAGE

According to a meta-analysis of studies from 1975 to 2005, the 1-year survival rate of metastatic melanoma was 25%
HEURISTICIZED MESSAGE
3 out of 41 metastatic melanoma patients die within 12 months2 according to a meta-analysis of studies spanning over 30 years
  • 1 - Feed ratio preference bias heuristic
  • 2 - Feed loss aversion heuristic
ORIGINAL MESSAGE
As you get older, you're at increased risk for Shingles. It doesn't matter how healthy you feel, because age is a risk factor for Shingles. The immune system can weaken as we age, so viruses, like the one that can cause Shingles, can resurface.
HEURISTICIZED MESSAGE
As you age, so does your immune system.1 If you are not protected with new vaccination, the chicken pox virus can flare up2 and can cause a painful condition called Shingles.
  • 1,2 - Feed Belief bias heuristic
ORIGINAL MESSAGE
Product X is administered as an IV for 30 minutes every 3 weeks
HEURISTICIZED MESSAGE
Remember the 3:30 rule of thumb1 for Product X - one infusion every 3 weeks for only 30 minutes2
  • 1, 2- Feed Complication bias heuristic
ORIGINAL MESSAGE
In clinical trials, the safety and tolerability of Product X were similar to the placebo arm and remained consistent through more than 4 years of follow up, with no unexpected adverse reactions or cumulative toxicities
HEURISTICIZED MESSAGE
4 years1 of consistent placebo-like safety and tolerability is a hallmark of Product X. No unexpected2 adverse events or cumulative toxicities have emerged through more than 4 years1 of follow-up
  • 1 - Feed repetition bias heuristic
  • 2 - Feed ambiguity aversion heuristic
ORIGINAL MESSAGE
Significantly more patients taking Product X (43%) achieved A1c <7% without any body weight gain at Week 30 vs patients taking insulin glargine (25%)
HEURISTICIZED MESSAGE
Lower A1c without body weight gain 1. Nearly 2x patients2 on Product X were able to achieve A1c <7% without gaining weight compared to Insulin glargine at week 30
  • 1- Fight anchoring effect heuristic
  • 2- Feed ratio preference bias heuristic
ORIGINAL MESSAGE
According to a meta-analysis of studies from 1975 to 2005, the 1-year survival rate of metastatic melanoma was 25%
HEURISTICIZED MESSAGE
3 out of 41 metastatic melanoma patients die within 12 months2 according to a meta-analysis of studies spanning over 30 years
  • 1 - Feed ratio preference bias heuristic
  • 2 - Feed loss aversion heuristic
ORIGINAL MESSAGE
As you get older, you're at increased risk for Shingles. It doesn't matter how healthy you feel, because age is a risk factor for Shingles. The immune system can weaken as we age, so viruses, like the one that can cause Shingles, can resurface.
HEURISTICIZED MESSAGE
As you age, so does your immune system.1 If you are not protected with new vaccination, the chicken pox virus can flare up2 and can cause a painful condition called Shingles.
  • 1,2 - Feed Belief bias heuristic
ORIGINAL MESSAGE
Product X is administered as an IV for 30 minutes every 3 weeks
HEURISTICIZED MESSAGE
Remember the 3:30 rule of thumb1 for Product X - one infusion every 3 weeks for only 30 minutes2
  • 1, 2- Feed Complication bias heuristic
ORIGINAL MESSAGE
In clinical trials, the safety and tolerability of Product X were similar to the placebo arm and remained consistent through more than 4 years of follow up, with no unexpected adverse reactions or cumulative toxicities
HEURISTICIZED MESSAGE
4 years1 of consistent placebo-like safety and tolerability is a hallmark of Product X. No unexpected2 adverse events or cumulative toxicities have emerged through more than 4 years1 of follow-up
  • 1- Feed repetition bias heuristic
  • 2- Feed ambiguity aversion heuristic
ORIGINAL MESSAGE
Significantly more patients taking Product X (43%) achieved A1c <7% without any body weight gain at Week 30 vs patients taking insulin glargine (25%)
HEURISTICIZED MESSAGE
Lower A1c without body weight gain 1. Nearly 2x patients2 on Product X were able to achieve A1c <7% without gaining weight compared to Insulin glargine at week 30
  • 1- Fight anchoring effect heuristic
  • 2- Feed ratio preference bias heuristic

How long does it take to heuristicize messages?

How about as little as 3 days?

So, how does it work?

  • Send your messages to NEWRISTICS

  • Set an alarm for 3 days later

  • Receive heuristicized messages back

  • Smile.

It really is that easy! Go from good to great in one step.

Seriously, how does it really work?

  • Send us all your messages

  • Our proprietary human decisions algorithm identifies the dominant heuristics for your category

  • Our heuristicians write many alternatives for each message using dominant heuristics

  • Our master heuristicians rate every message on how well it "feeds or fights" a heuristic

  • We deliver 2 to 3 of the very best message alternatives for each message you sent us

Send up to 6 messages for your brand and we will heuristicize them for FREE!

FREE TRIAL

2-3x times improvement GUARANTEED

NOTHING TO LOSE but the time it takes to click here

How much does it cost to heuristicize all your messages?

You choose!

  • Project Based

    $30,000

    Heuristicize messages on a specific project

    Standard delivery: 2 weeks

  • Quarterly Subscription

    $60,000

    Heuristicize any # of messages within a quarter

    Standard delivery: 1 week

    33% Off

  • Annual Subscription

    $120,000

    Heuristicize unlimited messaging

    Standard delivery: 3 days

    67% Off

No stakeholder left behind.

No matter what healthcare stakeholder you are messaging to, Newristics can identify their dominant decision heuristics and heuristicize your messages targeted to them.

Any

set of words in

any

channel of communication can be heuristicized immediately

Heuristicize throughout the commercial planning cycle and take everything customer-facing from good to great!

Heuristicize it.

The easiest marketing decision you will ever make

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Contact: Sheryl Bronkesh