newristics

cmo

choose message optimizer

The most advanced message testing methodology available in the market research industry.

Behavioral Science & Artificial Intelligence

Say goodbye to MaxDiff/TURF.
Say hello to CMO!

CMO uses a combination of
Behavioral Science & Artificial Intelligence to test messages in a completely new way.

CMO delivers everything you've been wanting from message testing for 20 years!

Test everything you got!

Test everything you have

CMO tests 100s of messages without a relatively large sample size.

Not just test, also improve

Not just test, also improve

CMO finds ways to improve your messages and tests multiple versions of each message in research.

Get better separation in message scores

Get better separation in message scores

CMO provides greater differentiation between good, better, best messages so you can make confident messaging decisions.

Go straight from research to execution

Go straight from research to execution

CMO provides the optimal message map for each channel and customer segment, ready for execution.

For new product launches and major message refresh projects, CMO solves all your messaging needs in one research study.

  • 01.

    Best Messages

    When you have a lot of good messages and you want to know which ones are best.

  • 02.

    Ideal Bundle

    When there are potentially billions of message bundles possible and you want the optimal ones.

  • 03.

    Perfect Storyflow

    When delivering the perfect sequence of messages in a bundle is critical to your success.

  • 04.

    Omni-Channel Execution

    When you need to execute a comprehensive omni-channel campaign.

Intrigued about how CMO works, but don’t want a black box? No worries!

  • Before Research

    Before Research

    Use AI to detect the heuristic behind each message and develop alternative versions of each message based on heuristics.

  • During Research

    During Research

    Customize messages and bundles shown to each respondent based on their personal heuristics.

  • After Research

    After Research

    Use AI to quickly identify optimal message bundles out of billions of possibilities.

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How does CMO work?

CMO customizes the messages and message bundles shown to each respondent based on their personal heuristics and biases.

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How does CMO work?

CMO learns in real-time during the survey and predicts the best messages for each respondent.

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How does CMO work?

CMO forces repondents to make tough choices and captures more discriminating data from the survey.

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How does CMO work?

CMO measures the appeal of not only the messages, but also the underlying heuristics embedded in the language of each message.

The respondent's journey in a CMO study is almost entirely behavioral!

Individual Message Testing

Individual Message Testing

Test messages and underlying heuristics against each other in a choice exercise.

Real-time Predictions

Real-time Predictions

Predict a shortlist of best messages and message bundles for each respondent based on their heuristic preferences.

Competitive Comparison

Competitive Comparison

Test predicted best message bundle against competitors’ bundles.

Message Bundle Testing

Message Bundle Testing

Custom build message bundles for each respondent based on heuristics and test in a choice exercise.

Message Bundle Diagnostics

Real-time Predictions

Collect behavioral diagnostics on predicted best bundle.

CMO delivers everything you need for your messaging to win in the market!

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Segment-based omni-channel message map

CMO converts messages into campaign ready bundles.

  • Strategic Message Bundles

    Strategic Message Bundles

    Bundles that will be used to define your brand’s messaging strategy across all channels and will serve as your creative brief.

  • Executional Message Bundles

    Executional Message Bundles

    Bundles for each channel that you plan to execute messaging through, e.g. email, direct mail, TV, sales reps, etc.

  • Tactical Message Bundles

    Tactical Message Bundles

    Bundles that will help you play offense/defense against specific competitors in the market.

CMO puts the power of AI in your hands

Data from CMO studies is loaded into an easy-to-use AI platform where you can optimize message bundles and storyflow for all your campaign needs.

Behavioral Science & Artificial Intelligence
CMO can even “re -score” messages without additional fieldwork in case messages are edited in the future.

CMO has been proven superior to best-in-class choice-based message testing methodologies in multiple head-to-head studies.

  • Preference Share

    Preference Share

    1.5 times more people preferred the CMO message bundle vs. Competitor.

  • Utility Scores

    Utility Scores

    The utility score for CMO bundle was 25% higher vs. Competitor.

  • Behavioral Diagnostics

    Behavioral Diagnostics

    T2B diagnostics were significantly higher for CMO bundle vs. Competitor.

cmo

choose message optimizer

The most advanced message testing methodology built on behavioral science and AI.

Request Demo