newristics

bhvr masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

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BHVR Masterclass 9
Newristics
10 APR, 2019

In this webinar learn about ‘Numerosity Effect’ or the human predisposition to believe that when it comes to numbers, bigger is better, even at the cost of ignoring the implications of the big numbers. See how Pharma, Health and other industries have exploited this heuristic to catch their audience’s attention. Also see how because of our tendency for ‘Ambiguity Aversion’ we avoid choices with unknowns even if they can be good for us.