BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.
In this Master Class, you will see how we can fall into the trap of ‘Compromaxing’, which is the inclination to accept nothing less than EVERYTHING. Companies have often leveraged this tendency to coin very effective messaging. Also get an insight into the heuristic called ‘Framing effect’ and see how brands like Advil and Prevnar have used it in their advertising to effectively highlight the most important features of their products.