BHVR Masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

Attentional & Customization Bias

BHVR Masterclass 5

Newristics

21 AUG, 2018

Learn more about how behavioral science and AI are transforming pharma messaging

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Video Time : 34 Mins

How Peak End Rule and Rule of Consistency are used in pharma marketing campaigns

Pharmaceutical Heuristics

Webinars Time : 34 Mins

Segment based messaging

Pharmaceutical Marketing

Roundtable Time : 24 Mins

Mental health in context to social media explained using decision heuristics

Media Mental Health