newristics

bhvr masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

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BHVR Masterclass 1
Newristics
04 APR, 2019

This Master Class will introduce you to the ‘Peak end Rule’, which explains how a few peak experiences disproportionately drive our memory and consequently our future desires and actions. You will also get an insight into why a lot of us project a consistent image of ourselves (Rule of Consistency) and how marketing messages leverage this predisposition to nudge us towards their products.